{"id":2197,"date":"2026-08-31T12:12:00","date_gmt":"2026-08-31T12:12:00","guid":{"rendered":"https:\/\/aventis.local\/?p=2197"},"modified":"2026-11-10T22:39:48","modified_gmt":"2026-11-10T22:39:48","slug":"multiplos-valoracion-saas","status":"publish","type":"post","link":"https:\/\/aventis-advisors.com\/es\/multiplos-valoracion-saas\/","title":{"rendered":"M\u00faltiplos de valoraci\u00f3n de SaaS: 2015-2026"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">Getting the valuation of your SaaS business right can make or break once-in-a-lifetime decisions like a <a href=\"https:\/\/aventis-advisors.com\/sectors\/software\/\">company sale<\/a> or a significant <a href=\"https:\/\/aventis-advisors.com\/raising-capital\/\">capital raise<\/a>. Across 543 SaaS acquisitions since 2015 with a disclosed multiple, the median multiple was 4.5x revenue. Leave out the top quarter and the bottom quarter of those deals, and the middle half ran from 2.4x to 8.1x, so a dollar of revenue at the top of that range fetched more than three times what it fetched at the bottom. That figure covers deals of every size, and the size bands further down are closer to yours.<\/p>\r\n\r\n\r\n\r\n<h2 id=\"transactions\" class=\"wp-block-heading\">Private SaaS Valuations in M&amp;A Transactions<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Buyers price a company as a multiple of a year&#8217;s revenue or EBITDA. A SaaS company with $10M of revenue that sells at 4x revenue has an enterprise value (EV) of $40M, the value of the whole business. Any debt is repaid out of that figure and the owner keeps the rest. EBITDA multiples work the same way. EBITDA is operating profit before depreciation and amortization, adjusted for one-off costs and for any gap between an owner&#8217;s pay and a market salary. If your revenue is almost all subscription, revenue and annual recurring revenue (ARR) are nearly the same number, and so are a revenue multiple and an ARR multiple.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Because many SaaS companies still reinvest heavily in growth, their profits say little about their value, so buyers and investors start from revenue.<\/p>\r\n\r\n\r\n\r\n<h3 id=\"saastransactions\" class=\"wp-block-heading\">EV\/Revenue and EV\/EBITDA Multiples for SaaS Companies<\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-table aventis-center\"><table><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Multiple<\/th><th>Sample (n)<\/th><th>1st Quartile<\/th><th>Median<\/th><th>3rd Quartile<\/th><th>Median Deal Size<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\">EV\/Revenue<\/td><td>543<\/td><td>2.4x<\/td><td>4.5x<\/td><td>8.1x<\/td><td>$80M<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">EV\/EBITDA<\/td><td>232<\/td><td>12.8x<\/td><td>23.0x<\/td><td>47.1x<\/td><td>$181M<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">The 1st and 3rd quartile columns mark the bottom and top of the middle half of deals. Source: Aventis Advisors deal database (Mergermarket, press releases, news, annual reports).<\/figcaption><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The median deal in the revenue sample is $80M, and in the EBITDA sample $181M. If your company would sell for under $50M, 23.0x EBITDA is the wrong yardstick, and so is 4.5x revenue. The next section splits the revenue multiple by deal size. Our SaaS data gives the EBITDA multiple across all sizes only, so where a buyer does look at EBITDA, the closer guide is software deals of your size, SaaS and other software counted together, from our own deal database. Across private software deals since 2015 with a disclosed EBITDA multiple, those of $5M to $20M sold at a median 9.5x (126 deals) and those of $20M to $50M at 12.7x (65 deals). Our <a href=\"https:\/\/aventis-advisors.com\/software-valuation-multiples\/\">software valuation multiples<\/a> research has them for every size band.<\/p>\r\n\r\n\r\n\r\n<h2 id=\"companysize\" class=\"wp-block-heading\">SaaS Valuation Multiples by Company Size<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Up to $50M, SaaS deals were priced at about 3x revenue in every size band. Over $50M the median rose to between 5.1x and 6.2x.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-table aventis-center\"><table><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Deal size<\/th><th>1st Quartile<\/th><th>Median<\/th><th>3rd Quartile<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\">Under $5M<\/td><td>1.8x<\/td><td>3.3x<\/td><td>5.7x<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">$5M to $20M<\/td><td>1.7x<\/td><td>3.2x<\/td><td>5.8x<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">$20M to $50M<\/td><td>2.0x<\/td><td>3.0x<\/td><td>4.8x<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">$50M to $100M<\/td><td>2.8x<\/td><td>6.1x<\/td><td>9.7x<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">$100M to $500M<\/td><td>2.8x<\/td><td>5.1x<\/td><td>9.5x<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">$500M and over<\/td><td>4.0x<\/td><td>6.2x<\/td><td>9.6x<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">EV\/Revenue by deal size, from the 543 deals with a disclosed revenue multiple. Source: Aventis Advisors deal database (Mergermarket, press releases, news, annual reports).<\/figcaption><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Several things can explain the step up at $50M. Some bigger deals are listed companies taken private, at a premium over the share price. Others are strategic purchases, where a large software company pays for what the target adds to its own products. Bigger companies also sell into bigger markets, while a smaller one may serve a single country, like cloud accounting software built for one European market. And many of the largest private equity funds set a minimum investment, so only bigger companies draw them.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">So where do you sit? At about 3x revenue, a company with $2M to $15M of revenue would sell for roughly $5M to $50M. Most of the companies we work with would sell in that range. The two bands inside it, $5M to $20M and $20M to $50M, sold at about 3x revenue, half the 6.1x of the $50M to $100M band. Inside each band the range is wide. In the $5M to $20M band the middle half of deals ran from 1.7x to 5.8x. Where you land in that range depends on the company and on the buyers it reaches.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-group av-callout\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\r\n<p class=\"av-callout-title wp-block-paragraph\">Where would your company land in this range?<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Send us four facts about your company: MRR, growth, churn and EBITDA margin. Within two working days we send you a confidential read of where it stands among SaaS deals of its size, and which buyers in our database have a reason to want it. If you would rather talk first, we can start with a confidential call.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a id=\"cta-box1\" class=\"av-btn\" href=\"#wpforms-2649\">Request your valuation assessment<\/a> or email <a id=\"cta-mail1\" href=\"mailto:filip.drazdou@aventis-advisors.com\">filip.drazdou@aventis-advisors.com<\/a><\/p>\r\n<\/div><\/div>\r\n\r\n\r\n\r\n<h2 id=\"publicmarket\" class=\"wp-block-heading\">Public and Private SaaS Valuations Over Time<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The stock market sets the mood around a sale, but the price comes from the company itself and from the buyers competing for it. Multiples in SaaS acquisitions move far less than those of listed companies. The median listed SaaS company traded at 4.6x revenue in August 2026. In June it had touched 3.2x, the low point of a sell-off driven by fear that AI tools will replace parts of what SaaS companies sell.<\/p>\r\n\r\n\r\n\n<figure class=\"wp-block-image av-chart\"><p class=\"av-chart-title\">Public market SaaS valuations: EV\/Revenue multiple<\/p><svg font-family=\"Arial,Helvetica,sans-serif\" viewBox=\"0 0 855 519\" style=\"width:100%;height:auto;display:block\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" overflow=\"hidden\"><defs><clipPath id=\"avsx1-clip0\"><rect x=\"35\" y=\"170\" width=\"1059\" height=\"519\"\/><\/clipPath><clipPath id=\"avsx1-clip1\"><rect x=\"35\" y=\"668\" width=\"154\" height=\"16\"\/><\/clipPath><clipPath id=\"avsx1-clip2\"><rect x=\"35\" y=\"668\" width=\"155\" height=\"16\"\/><\/clipPath><clipPath id=\"avsx1-clip3\"><rect x=\"35\" y=\"668\" width=\"155\" height=\"16\"\/><\/clipPath><\/defs><g clip-path=\"url(#avsx1-clip0)\" transform=\"translate(-35 -170)\"><text font-size=\"9.2\" transform=\"translate(250.4 679)\">Source:<\/text><text font-size=\"9.2\" transform=\"translate(290.4 679)\">S&amp;P Capital IQ as of 31 Aug 2026<\/text><path d=\"M97.5 537.5 852.5 537.5M97.5 479.5 852.5 479.5M97.5 420.5 852.5 420.5M97.5 362.5 852.5 362.5M97.5 303.5 852.5 303.5M97.5 245.5 852.5 245.5M97.5 186.5 852.5 186.5\" stroke=\"#F2F2F2\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"none\"\/><path d=\"M98 483 103 475 108 477 114 480 119 459 124 461 130 462 135 472 141 471 146 462 152 471 157 469 163 492 168 505 173 496 179 490 184 493 190 486 195 490 201 488 206 487 212 488 217 501 223 504 228 496 233 493 239 485 244 475 249 473 255 475 260 475 266 465 271 467 277 459 282 470 288 478 293 470 298 458 304 459 309 457 315 440 320 438 325 440 331 417 336 420 342 447 347 439 353 452 358 436 363 428 369 406 374 392 380 402 385 382 391 357 396 398 401 413 407 397 412 369 418 384 423 354 428 361 434 409 439 362 445 324 450 310 456 287 461 299 467 297 472 292 478 228 483 213 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543 596 537 596 532 596 526 596 521 596 515 596 510 596 504 596 499 596 494 596 489 596 483 596 478 596 472 596 467 596 461 596 456 596 450 596 445 596 439 596 434 596 428 596 423 596 418 596 412 596 407 596 401 596 396 596 391 596 385 596 380 596 374 596 369 596 363 596 358 596 353 596 347 596 342 596 336 596 331 596 325 596 320 596 315 596 309 596 304 596 298 596 293 596 288 596 282 596 277 596 271 596 266 596 260 596 255 596 249 596 244 596 239 596 233 596 228 596 223 596 217 596 212 596 206 596 201 596 195 596 190 596 184 596 179 596 173 596 168 596 163 596 157 596 152 596 146 596 141 596 135 596 130 596 124 596 119 596 114 596 108 596 103 596 98 596Z\" fill=\"#E3E0F2\"\/><path d=\"M98 550 103 546 108 546 114 544 119 548 124 550 130 546 135 551 141 556 146 544 152 539 157 541 163 552 168 555 173 556 179 550 184 551 190 549 195 543 201 541 206 539 212 545 217 542 223 545 228 542 233 541 239 538 244 533 249 527 255 528 260 525 266 530 271 530 277 524 282 529 288 526 293 523 298 520 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727 596 722 596 716 596 711 596 705 596 700 596 695 596 689 596 684 596 678 596 673 596 667 596 662 596 657 596 651 596 646 596 640 596 635 596 629 596 624 596 619 596 613 596 608 596 602 596 597 596 592 596 586 596 580 596 575 596 570 596 564 596 559 596 554 596 548 596 543 596 537 596 532 596 526 596 521 596 515 596 510 596 504 596 499 596 494 596 489 596 483 596 478 596 472 596 467 596 461 596 456 596 450 596 445 596 439 596 434 596 428 596 423 596 418 596 412 596 407 596 401 596 396 596 391 596 385 596 380 596 374 596 369 596 363 596 358 596 353 596 347 596 342 596 336 596 331 596 325 596 320 596 315 596 309 596 304 596 298 596 293 596 288 596 282 596 277 596 271 596 266 596 260 596 255 596 249 596 244 596 239 596 233 596 228 596 223 596 217 596 212 596 206 596 201 596 195 596 190 596 184 596 179 596 173 596 168 596 163 596 157 596 152 596 146 596 141 596 135 596 130 596 124 596 119 596 114 596 108 596 103 596 98 596Z\" fill=\"#FFFFFF\"\/><path d=\"M0 0 0 409\" stroke=\"#000000\" 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809 536 814 543 819 555 825 556 830 557 836 556 841 559 847 550 852 543\" stroke=\"#5E4AC3\" stroke-width=\"2.33\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"none\"\/><g><path d=\"M96.32 514.33 98.99 514.33 98.99 517 96.32 517Z\" stroke=\"#5E4AC3\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#5E4AC3\"\/><path d=\"M101.32 510.33 103.99 510.33 103.99 513 101.32 513Z\" stroke=\"#5E4AC3\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#5E4AC3\"\/><path d=\"M106.82 515 109.49 515 109.49 517.67 106.82 517.67Z\" stroke=\"#5E4AC3\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#5E4AC3\"\/><path d=\"M112.15 519.67 114.82 519.67 114.82 522.33 112.15 522.33Z\" stroke=\"#5E4AC3\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#5E4AC3\"\/><path d=\"M117.65 513.67 120.32 513.67 120.32 516.33 117.65 516.33Z\" stroke=\"#5E4AC3\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#5E4AC3\"\/><path d=\"M122.99 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551 845.15 551Z\" stroke=\"#5E4AC3\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#5E4AC3\"\/><path d=\"M850.65 541.33 853.32 541.33 853.32 544 850.65 544Z\" stroke=\"#5E4AC3\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#5E4AC3\"\/><\/g><text font-size=\"14\" transform=\"translate(832.59 535)\">4.6x<\/text><text font-size=\"14\" transform=\"translate(53.55 601)\">0.0x<\/text><text font-size=\"14\" transform=\"translate(53.55 542)\">5.0x<\/text><text font-size=\"14\" transform=\"translate(44.65 484)\">10.0x<\/text><text font-size=\"14\" transform=\"translate(44.65 425)\">15.0x<\/text><text font-size=\"14\" transform=\"translate(44.65 367)\">20.0x<\/text><text font-size=\"14\" transform=\"translate(44.65 308)\">25.0x<\/text><text font-size=\"14\" transform=\"translate(44.65 250)\">30.0x<\/text><text font-size=\"14\" transform=\"translate(44.65 191)\">35.0x<\/text><text font-size=\"14\" transform=\"translate(79.86 620)\">2015<\/text><text font-size=\"14\" transform=\"translate(144.96 620)\">2016<\/text><text font-size=\"14\" transform=\"translate(210.23 620)\">2017<\/text><text font-size=\"14\" transform=\"translate(275.33 620)\">2018<\/text><text font-size=\"14\" transform=\"translate(340.43 620)\">2019<\/text><text font-size=\"14\" transform=\"translate(405.52 620)\">2020<\/text><text font-size=\"14\" transform=\"translate(470.8 620)\">2021<\/text><text font-size=\"14\" transform=\"translate(535.9 620)\">2022<\/text><text font-size=\"14\" transform=\"translate(601 620)\">2023<\/text><text font-size=\"14\" transform=\"translate(666.09 620)\">2024<\/text><text font-size=\"14\" transform=\"translate(731.37 620)\">2025<\/text><text font-size=\"14\" transform=\"translate(796.47 620)\">2026<\/text><rect x=\"110\" y=\"192\" width=\"26\" height=\"10\" fill=\"#E3E0F2\"\/><text font-size=\"14\" transform=\"translate(142 202)\">1st to 3rd quartile<\/text><path d=\"M292 197 318 197\" stroke=\"#5E4AC3\" stroke-width=\"2.33\" stroke-linecap=\"round\" fill=\"none\"\/><text font-size=\"14\" transform=\"translate(324 202)\">Median<\/text><g clip-path=\"url(#avsx1-clip1)\"><g clip-path=\"url(#avsx1-clip2)\"><g clip-path=\"url(#avsx1-clip3)\"><path d=\"M8.36 0.01 6.34 0.01 0 15.79 1.96 15.79 3.48 11.87 11.16 11.87 11.17 11.9 12.76 15.79 14.7 15.79 8.36 0.01ZM4.04 10.31 4.06 10.25 7.34 1.77 10.63 10.31 4.04 10.31Z\" transform=\"matrix(1.02 0 0 1 35.71 668)\"\/><path d=\"M18.54 13.66 15.06 4.33 13.04 4.33 17.62 15.79 19.45 15.79 24.06 4.33 22.04 4.33Z\" transform=\"matrix(1.02 0 0 1 35.71 668)\"\/><path d=\"M34.8 9.95C34.8 8.23 34.33 6.81 33.4 5.75 32.47 4.69 31.2 4.16 29.63 4.16 27.99 4.16 26.67 4.71 25.71 5.81 24.76 6.91 24.27 8.34 24.27 10.04 24.27 11.7 24.77 13.1 25.76 14.21 26.73 15.31 28.05 15.88 29.65 15.89 30.41 15.89 31.11 15.78 31.73 15.56 32.34 15.34 32.83 15.04 33.19 14.66 33.55 14.28 33.84 13.9 34.04 13.51 34.24 13.14 34.37 12.77 34.42 12.4L32.83 12.4C32.63 13.02 32.24 13.51 31.69 13.88 31.15 14.24 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6.49 149.72 6.04 149.71 5.46 149.47 4.99 148.98 4.64Z\" transform=\"matrix(1.02 0 0 1 35.71 668)\"\/><path d=\"M113.26 0C112.62 0 112.11 0.52 112.11 1.15 112.11 1.78 112.62 2.3 113.26 2.3 113.89 2.3 114.41 1.78 114.41 1.15 114.41 0.52 113.89 0 113.26 0Z\" transform=\"matrix(1.02 0 0 1 35.71 668)\"\/><\/g><\/g><\/g><\/g><\/svg><\/figure>\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The last boom and bust show how far apart the two move. In the 2020 to 2021 boom the listed median doubled, from 9.6x at the bottom of the COVID sell-off in March 2020 to 19.3x in December 2020, while the yearly median for SaaS acquisitions was 5.8x in 2020 and 6.3x in 2021. When interest rates rose in 2022, listed SaaS fell hard. Most of these companies were still losing money, and higher rates cut the value of profits expected years ahead. 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font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"12.0026\" transform=\"matrix(1 0 0 1.00007 339.606 746)\">Source: Aventis Advisors deal database (Mergermarket, press releases, news, annual reports)<\/text><g clip-path=\"url(#c202604slid95f5b326-clip1)\"><path d=\"M120 253.029 206.009 353.041 292.012 466.054 379.016 321.037 465.02 296.034 551.023 175.013 637.027 260.03 723.03 342.039 810.034 409.047 896.038 488.056 982.041 434.05 1068 335.039 1068 669.049 982.041 669.049 896.038 669.049 810.034 669.049 723.03 669.049 637.027 669.049 551.023 669.049 465.02 669.049 379.016 669.049 292.012 669.049 206.009 669.049 120 669.049Z\" fill=\"#E3E0F2\"\/><\/g><g clip-path=\"url(#c202604slid95f5b326-clip2)\"><path d=\"M120 608.07 206.009 555.064 292.012 587.068 379.016 580.067 465.02 530.039 551.023 583.067 637.027 555.064 723.03 551.064 810.034 576.067 896.038 605.07 982.041 598.069 1068 590.068 1068 669.049 982.041 669.049 896.038 669.049 810.034 669.049 723.03 669.049 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stroke-miterlimit=\"10\" fill=\"#5E4AC3\"\/><path d=\"M548.167 459.879 554.167 459.879 554.167 465.879 548.167 465.879Z\" stroke=\"#5E4AC3\" stroke-width=\"1.33353\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#5E4AC3\"\/><path d=\"M720.167 473.88 726.167 473.88 726.167 479.88 720.167 479.88Z\" stroke=\"#5E4AC3\" stroke-width=\"1.33353\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#5E4AC3\"\/><path d=\"M806.167 534.884 812.167 534.884 812.167 540.885 806.167 540.885Z\" stroke=\"#5E4AC3\" stroke-width=\"1.33353\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#5E4AC3\"\/><path d=\"M892.167 562.887 898.167 562.887 898.167 568.887 892.167 568.887Z\" stroke=\"#5E4AC3\" stroke-width=\"1.33353\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#5E4AC3\"\/><path d=\"M1065.17 555.886 1071.17 555.886 1071.17 561.886 1065.17 561.886Z\" stroke=\"#5E4AC3\" stroke-width=\"1.33353\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#5E4AC3\"\/><\/g><g><path d=\"M375.516 459.553 381.516 459.553 381.516 465.554 375.516 465.554Z\" stroke=\"#5E4AC3\" stroke-width=\"1.33353\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#5E4AC3\"\/><\/g><g><path d=\"M634.527 441.551 640.527 441.551 640.527 447.552 634.527 447.552Z\" stroke=\"#5E4AC3\" stroke-width=\"1.33353\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#5E4AC3\"\/><\/g><g><path d=\"M979 530.039 986 530.039 986 537.039 979 537.039Z\" fill=\"#5E4AC3\"\/><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"18.6708\" transform=\"matrix(1 0 0 1.00007 87.6936 508)\">3.9x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"18.6708\" transform=\"matrix(1 0 0 1.00007 166.204 482)\">4.8x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"18.6708\" transform=\"matrix(1 0 0 1.00007 247.281 510)\">3.9x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"18.6708\" transform=\"matrix(1 0 0 1.00007 338.626 446)\">5.8x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"18.6708\" transform=\"matrix(1 0 0 1.00007 417.136 450)\">5.6x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"18.6708\" transform=\"matrix(1 0 0 1.00007 505.915 446)\">5.8x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"18.6708\" transform=\"matrix(1 0 0 1.00007 599.827 430)\">6.3x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"18.6708\" transform=\"matrix(1 0 0 1.00007 693.74 461)\">5.4x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"18.6708\" transform=\"matrix(1 0 0 1.00007 774.817 499)\">3.7x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"18.6708\" transform=\"matrix(1 0 0 1.00007 848.193 546)\">2.9x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"18.6708\" transform=\"matrix(1 0 0 1.00007 941.44 529)\">3.8x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"18.6708\" transform=\"matrix(1 0 0 1.00007 1079.66 566)\">3.1x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"19\" transform=\"matrix(1 0 0 1.00007 25.5462 675)\">0.0x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"19\" transform=\"matrix(1 0 0 1.00007 25.5462 604)\">2.0x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"19\" transform=\"matrix(1 0 0 1.00007 25.5462 533)\">4.0x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"19\" transform=\"matrix(1 0 0 1.00007 25.5462 462)\">6.0x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"19\" transform=\"matrix(1 0 0 1.00007 25.5462 391)\">8.0x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"19\" transform=\"matrix(1 0 0 1.00007 15.1646 320)\">10.0x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"19\" transform=\"matrix(1 0 0 1.00007 15.1646 249)\">12.0x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"19\" transform=\"matrix(1 0 0 1.00007 15.1646 178)\">14.0x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"19\" transform=\"matrix(1 0 0 1.00007 15.1646 107)\">16.0x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"19\" transform=\"matrix(1 0 0 1.00007 99.2363 697)\">2015<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"19\" transform=\"matrix(1 0 0 1.00007 185.448 697)\">2016<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"19\" transform=\"matrix(1 0 0 1.00007 271.659 697)\">2017<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"19\" transform=\"matrix(1 0 0 1.00007 357.87 697)\">2018<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"19\" transform=\"matrix(1 0 0 1.00007 444.082 697)\">2019<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"19\" transform=\"matrix(1 0 0 1.00007 530.293 697)\">2020<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"19\" transform=\"matrix(1 0 0 1.00007 616.504 697)\">2021<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"19\" transform=\"matrix(1 0 0 1.00007 702.715 697)\">2022<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"19\" transform=\"matrix(1 0 0 1.00007 788.927 697)\">2023<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"19\" transform=\"matrix(1 0 0 1.00007 875.138 697)\">2024<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"19\" transform=\"matrix(1 0 0 1.00007 961.349 697)\">2025<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"19\" transform=\"matrix(1 0 0 1.00007 1047.56 697)\">2026<\/text><\/g><g><rect x=\"377\" y=\"99.0072\" width=\"25\" height=\"9.00072\" fill=\"#E3E0F2\"\/><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"19\" transform=\"matrix(1 0 0 1.00007 405.14 109)\">1st and 3rd Quartile<\/text><\/g><g><path d=\"M674.5 103.508 699.5 103.508\" stroke=\"#5E4AC3\" stroke-width=\"1.33353\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"none\" fill-rule=\"evenodd\"\/><\/g><g><path d=\"M684.529 100.512 690.529 100.512 690.529 106.512 684.529 106.512Z\" stroke=\"#5E4AC3\" stroke-width=\"1.33353\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#5E4AC3\"\/><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"19\" transform=\"matrix(1 0 0 1.00007 702.642 109)\">Median<\/text><\/g><\/g><\/svg><\/figure>\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Acquisition multiples fell more slowly and by less. The yearly median was 5.4x in 2022, 3.7x in 2023 and 2.9x in 2024, then 3.8x in 2025 and 3.1x in the first quarter of 2026. Every year since 2023 has come in under the long-run 4.5x. For any one company, the size bands above are the closer guide. They pool every year since 2015, so read them with the recent years in mind. The yearly figures show the direction of the market.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">For a wider view, the <a href=\"https:\/\/aventis-advisors.com\/aventis-saas-index\/\">Aventis SaaS Index<\/a> follows about 200 listed SaaS companies in 21 countries.<\/p>\r\n\r\n\r\n\r\n<h3 id=\"onpremise\" class=\"wp-block-heading\">SaaS vs On-Premise Software Company Valuations<\/h3>\r\n\r\n\r\n\n<figure class=\"wp-block-image av-chart\"><p class=\"av-chart-title\">SaaS vs non-SaaS software valuation multiples: EV\/Revenue<\/p><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" overflow=\"hidden\" viewBox=\"0 54.50 1134.00 701.50\" style=\"width:100%;height:auto;display:block\"><defs><clipPath id=\"c202604slid943521b6-clip0\"><rect x=\"0\" y=\"0\" width=\"1134\" height=\"756\"\/><\/clipPath><\/defs><g clip-path=\"url(#c202604slid943521b6-clip0)\"><rect x=\"0\" y=\"0\" width=\"1134\" height=\"756.056\" fill=\"#FFFFFF\"\/><g><g><g><path 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155.867 15.3268 155.27 15.8914 154.08 15.8914 152.797 15.8914 151.799 14.9396 151.08 13.0313L150.898 13.0313C150.226 13.3346 149.89 13.8338 149.89 14.5197 149.89 15.2055 150.212 15.7841 150.852 16.246 151.491 16.7126 152.331 16.9458 153.371 16.9458 154.468 16.9458 155.424 16.6052 156.231 15.9287 157.038 15.2475 157.444 14.361 157.444 13.2646 157.444 12.8074 157.3 12.3315 157.01 11.8322 156.721 11.3377 156.366 10.8711 155.947 10.4372 155.527 10.0033 155.107 9.58802 154.687 9.19144 154.267 8.79485 153.912 8.40294 153.623 8.01102 153.334 7.62376 153.189 7.28317 153.189 6.99389 153.189 6.0001 153.716 5.50553 154.766 5.50553 155.774 5.50553 156.618 6.20072 157.309 7.58644L157.538 7.58644C158.195 7.2645 158.522 6.86792 158.522 6.39668 158.517 5.78081 158.261 5.28624 157.743 4.91299Z\" transform=\"matrix(1 0 0 1.00354 9.74129 732.054)\"\/><path d=\"M119.918 0C119.246 0 118.7 0.545887 118.7 1.21775 118.7 1.88961 119.246 2.4355 119.918 2.4355 120.59 2.4355 121.136 1.88961 121.136 1.21775 121.136 0.545887 120.59 0 119.918 0Z\" transform=\"matrix(1 0 0 1.00354 9.74129 732.054)\"\/><\/g><\/g><\/g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"12.0026\" transform=\"matrix(1 0 0 1.00007 339.606 746)\">Source: Aventis Advisors deal database (Mergermarket, press releases, news, annual reports)<\/text><g><path d=\"M90.0038 597.069 125.005 597.069 125.005 637.047 90.0038 637.047ZM178.007 605.07 213.009 605.07 213.009 637.047 178.007 637.047ZM265.011 613.071 300.013 613.071 300.013 637.047 265.011 637.047ZM353.015 596.069 388.016 596.069 388.016 637.047 353.015 637.047ZM441.019 579.067 476.02 579.067 476.02 637.047 441.019 637.047ZM528.022 582.067 563.024 582.067 563.024 637.047 528.022 637.047ZM616.026 623.072 651.027 623.072 651.027 637.047 616.026 637.047ZM704.03 634.073 739.031 634.073 739.031 637.047 704.03 637.047ZM791.033 593.068 826.035 593.068 826.035 637.047 791.033 637.047ZM879.037 618.071 914.038 618.071 914.038 637.047 879.037 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stroke=\"#5E4AC3\" stroke-width=\"3.00044\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#5E4AC3\"\/><\/g><g><path d=\"M107.5 457.553 195.508 399.546 282.512 428.549 370.516 370.543 458.519 413.548 545.523 399.546 633.527 255.519 721.53 262.53 808.534 471.535 896.538 471.535 984.541 457.553 1071.5 449.552\" stroke=\"#FFC000\" stroke-width=\"3.00044\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"none\"\/><\/g><g><path d=\"M104.167 454.879 110.167 454.879 110.167 460.879 104.167 460.879Z\" stroke=\"#FFC000\" stroke-width=\"3.00044\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#FFC000\"\/><path d=\"M192.167 396.874 198.167 396.874 198.167 402.875 192.167 402.875Z\" stroke=\"#FFC000\" stroke-width=\"3.00044\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#FFC000\"\/><path d=\"M279.167 425.876 285.167 425.876 285.167 431.877 279.167 431.877Z\" stroke=\"#FFC000\" stroke-width=\"3.00044\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#FFC000\"\/><path d=\"M367.167 367.872 373.167 367.872 373.167 373.873 367.167 373.873Z\" stroke=\"#FFC000\" stroke-width=\"3.00044\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#FFC000\"\/><path d=\"M455.167 410.875 461.167 410.875 461.167 416.876 455.167 416.876Z\" stroke=\"#FFC000\" stroke-width=\"3.00044\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#FFC000\"\/><path d=\"M542.167 396.874 548.167 396.874 548.167 402.875 542.167 402.875Z\" stroke=\"#FFC000\" stroke-width=\"3.00044\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#FFC000\"\/><path d=\"M630.167 252.864 636.167 252.864 636.167 258.864 630.167 258.864Z\" stroke=\"#FFC000\" stroke-width=\"3.00044\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#FFC000\"\/><path d=\"M718.167 259.864 724.167 259.864 724.167 265.865 718.167 265.865Z\" stroke=\"#FFC000\" stroke-width=\"3.00044\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#FFC000\"\/><path d=\"M805.167 468.88 811.167 468.88 811.167 474.88 805.167 474.88Z\" stroke=\"#FFC000\" stroke-width=\"3.00044\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#FFC000\"\/><path d=\"M893.167 468.88 899.167 468.88 899.167 474.88 893.167 474.88Z\" stroke=\"#FFC000\" stroke-width=\"3.00044\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#FFC000\"\/><path d=\"M981.167 454.879 987.167 454.879 987.167 460.879 981.167 460.879Z\" stroke=\"#FFC000\" stroke-width=\"3.00044\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#FFC000\"\/><path d=\"M1068.17 446.878 1074.17 446.878 1074.17 452.878 1068.17 452.878Z\" stroke=\"#FFC000\" stroke-width=\"3.00044\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#FFC000\"\/><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"18.6708\" transform=\"matrix(1 0 0 1.00007 88.8325 587)\">56%<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"18.6708\" transform=\"matrix(1 0 0 1.00007 176.498 595)\">45%<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"18.6708\" transform=\"matrix(1 0 0 1.00007 264.163 603)\">34%<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"18.6708\" transform=\"matrix(1 0 0 1.00007 351.828 587)\">57%<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"18.6708\" transform=\"matrix(1 0 0 1.00007 439.493 569)\">81%<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"18.6708\" transform=\"matrix(1 0 0 1.00007 527.158 573)\">76%<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"18.6708\" transform=\"matrix(1 0 0 1.00007 614.823 614)\">19%<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"18.6708\" transform=\"matrix(1 0 0 1.00007 707.679 625)\">4%<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"18.6708\" transform=\"matrix(1 0 0 1.00007 790.153 616)\">61%<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"18.6708\" transform=\"matrix(1 0 0 1.00007 877.818 609)\">26%<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"18.6708\" transform=\"matrix(1 0 0 1.00007 965.484 590)\">52%<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"18.6708\" transform=\"matrix(1 0 0 1.00007 1053.15 614)\">19%<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"18.6708\" transform=\"matrix(1 0 0 1.00007 89.8728 344)\">3.9x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"18.6708\" transform=\"matrix(1 0 0 1.00007 177.538 279)\">4.8x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"18.6708\" transform=\"matrix(1 0 0 1.00007 262.536 334)\">3.9x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"18.6708\" transform=\"matrix(1 0 0 1.00007 352.868 207)\">5.8x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"18.6708\" transform=\"matrix(1 0 0 1.00007 440.533 221)\">5.6x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"18.6708\" transform=\"matrix(1 0 0 1.00007 528.198 207)\">5.8x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"18.6708\" transform=\"matrix(1 0 0 1.00007 615.863 171)\">6.3x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"18.6708\" transform=\"matrix(1 0 0 1.00007 703.529 236)\">5.4x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"18.6708\" transform=\"matrix(1 0 0 1.00007 808.529 355)\">3.7x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"18.6708\" transform=\"matrix(1 0 0 1.00007 869.524 402)\">2.9x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"18.6708\" transform=\"matrix(1 0 0 1.00007 966.524 351)\">3.8x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"18.6708\" transform=\"matrix(1 0 0 1.00007 1054.19 401)\">3.1x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"18.6708\" transform=\"matrix(1 0 0 1.00007 89.8728 484)\">2.5x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"18.6708\" transform=\"matrix(1 0 0 1.00007 177.538 427)\">3.3x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"18.6708\" transform=\"matrix(1 0 0 1.00007 265.203 456)\">2.9x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"18.6708\" transform=\"matrix(1 0 0 1.00007 352.868 398)\">3.7x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"18.6708\" transform=\"matrix(1 0 0 1.00007 440.533 441)\">3.1x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"18.6708\" transform=\"matrix(1 0 0 1.00007 528.198 427)\">3.3x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"18.6708\" transform=\"matrix(1 0 0 1.00007 632.533 284)\">5.3x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"18.6708\" transform=\"matrix(1 0 0 1.00007 686.193 291)\">5.2x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"18.6708\" transform=\"matrix(1 0 0 1.00007 804.529 429)\">2.3x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"18.6708\" transform=\"matrix(1 0 0 1.00007 892.194 502)\">2.3x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"18.6708\" transform=\"matrix(1 0 0 1.00007 966.524 447)\">2.5x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"18.6708\" transform=\"matrix(1 0 0 1.00007 1054.19 477)\">2.6x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"19\" transform=\"matrix(1 0 0 1.00007 12.3353 643)\">0.0x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"19\" transform=\"matrix(1 0 0 1.00007 12.3353 571)\">1.0x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"19\" transform=\"matrix(1 0 0 1.00007 12.3353 499)\">2.0x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"19\" transform=\"matrix(1 0 0 1.00007 12.3353 427)\">3.0x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"19\" transform=\"matrix(1 0 0 1.00007 12.3353 355)\">4.0x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"19\" transform=\"matrix(1 0 0 1.00007 12.3353 283)\">5.0x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"19\" transform=\"matrix(1 0 0 1.00007 12.3353 211)\">6.0x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"19\" transform=\"matrix(1 0 0 1.00007 12.3353 139)\">7.0x<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"19\" transform=\"matrix(1 0 0 1.00007 86.7523 665)\">2015<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"19\" transform=\"matrix(1 0 0 1.00007 174.417 665)\">2016<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"19\" transform=\"matrix(1 0 0 1.00007 262.082 665)\">2017<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"19\" transform=\"matrix(1 0 0 1.00007 349.748 665)\">2018<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"19\" transform=\"matrix(1 0 0 1.00007 437.413 665)\">2019<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"19\" transform=\"matrix(1 0 0 1.00007 525.078 665)\">2020<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"19\" transform=\"matrix(1 0 0 1.00007 612.743 665)\">2021<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"19\" transform=\"matrix(1 0 0 1.00007 700.408 665)\">2022<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"19\" transform=\"matrix(1 0 0 1.00007 788.073 665)\">2023<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"19\" transform=\"matrix(1 0 0 1.00007 875.738 665)\">2024<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"19\" transform=\"matrix(1 0 0 1.00007 963.403 665)\">2025<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"19\" transform=\"matrix(1 0 0 1.00007 1051.07 665)\">2026<\/text><\/g><g><rect x=\"363\" y=\"97.0071\" width=\"25.9999\" height=\"9.00072\" fill=\"#E3E0F2\"\/><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"19\" transform=\"matrix(1 0 0 1.00007 391.475 108)\">Premium<\/text><\/g><g><path d=\"M488.5 101.507 514.5 101.508\" stroke=\"#5E4AC3\" stroke-width=\"3.00044\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"none\" fill-rule=\"evenodd\"\/><\/g><g><path d=\"M498.521 98.5114 504.521 98.5114 504.521 104.512 498.521 104.512Z\" stroke=\"#5E4AC3\" stroke-width=\"3.00044\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#5E4AC3\"\/><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"19\" transform=\"matrix(1 0 0 1.00007 517.069 108)\">SaaS<\/text><\/g><g><path d=\"M585.5 101.507 610.5 101.508\" stroke=\"#FFC000\" stroke-width=\"3.00044\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"none\" fill-rule=\"evenodd\"\/><\/g><g><path d=\"M595.525 98.5114 601.525 98.5114 601.525 104.512 595.525 104.512Z\" stroke=\"#FFC000\" stroke-width=\"3.00044\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#FFC000\"\/><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"19\" transform=\"matrix(1 0 0 1.00007 613.659 108)\">Non-SaaS software<\/text><\/g><\/g><\/svg><\/figure>\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Your subscription model itself carries a premium. In every year since 2015, SaaS companies sold for more than other software (on-premise products, API and SDK platforms, software components). The premium averaged close to 60% from 2015 to 2020 and narrowed in 2021, when other software caught up. Since 2022 it has swung between 4% and 61% a year, so how much a subscription model adds depends on the numbers behind it, which the next section covers.<\/p>\r\n\r\n\r\n\r\n<h2 id=\"drivers\" class=\"wp-block-heading\">What Drives SaaS Valuation Multiples<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Size aside, buyers pay more for growth that comes with profit, for revenue that stays and for a customer base spread over many accounts, and the market your software serves moves the price too. The charts use listed companies, which publish their figures.<\/p>\r\n\r\n\r\n\r\n<h3 id=\"growth\" class=\"wp-block-heading\">Valuation Drivers: Growth<\/h3>\r\n\r\n\r\n\n<figure class=\"wp-block-image av-chart\"><p class=\"av-chart-title\">Public market SaaS valuations: SaaS growth rates<\/p><svg font-family=\"Arial,Helvetica,sans-serif\" viewBox=\"0 0 852 519\" style=\"width:100%;height:auto;display:block\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" overflow=\"hidden\"><defs><clipPath id=\"avsx2-clip0\"><rect x=\"34\" y=\"170\" width=\"852\" height=\"519\"\/><\/clipPath><clipPath id=\"avsx2-clip1\"><rect x=\"35\" y=\"666\" width=\"154\" height=\"16\"\/><\/clipPath><clipPath id=\"avsx2-clip2\"><rect x=\"35\" y=\"666\" width=\"155\" height=\"16\"\/><\/clipPath><clipPath id=\"avsx2-clip3\"><rect x=\"35\" y=\"666\" width=\"155\" height=\"16\"\/><\/clipPath><\/defs><g clip-path=\"url(#avsx2-clip0)\" transform=\"translate(-34 -170)\"><rect x=\"786\" y=\"171\" width=\"70\" height=\"461\" fill=\"#F6FAEA\"\/><text font-size=\"9.2\" transform=\"translate(250.4 679)\">Source: S&amp;P Capital IQ<\/text><text font-weight=\"700\" font-size=\"11\" transform=\"translate(795.21 186)\">Forecast<\/text><path d=\"M75.5 527.5 855.5 527.5M75.5 480.5 855.5 480.5M75.5 433.5 855.5 433.5M75.5 386.5 855.5 386.5M75.5 339.5 855.5 339.5M75.5 293.5 855.5 293.5M75.5 246.5 855.5 246.5M75.5 199.5 855.5 199.5\" stroke=\"#F2F2F2\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"none\"\/><path d=\"M0 0 0 375\" stroke=\"#000000\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"none\" fill-rule=\"evenodd\" transform=\"matrix(1 0 0 -1 75.5 574.5)\"\/><path d=\"M71.5 574.5 79.5 574.5M71.5 527.5 79.5 527.5M71.5 480.5 79.5 480.5M71.5 433.5 79.5 433.5M71.5 386.5 79.5 386.5M71.5 339.5 79.5 339.5M71.5 293.5 79.5 293.5M71.5 246.5 79.5 246.5M71.5 199.5 79.5 199.5\" stroke=\"#000000\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"none\"\/><path d=\"M75.5 574.5 855.5 574.5\" stroke=\"#000000\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"none\" fill-rule=\"evenodd\"\/><path d=\"M75.5 571.5 75.5 577.5M90.5 571.5 90.5 577.5M106.5 571.5 106.5 577.5M122.5 571.5 122.5 577.5M137.5 571.5 137.5 577.5M153.5 571.5 153.5 577.5M168.5 571.5 168.5 577.5M184.5 571.5 184.5 577.5M200.5 571.5 200.5 577.5M215.5 571.5 215.5 577.5M231.5 571.5 231.5 577.5M246.5 571.5 246.5 577.5M262.5 571.5 262.5 577.5M278.5 571.5 278.5 577.5M293.5 571.5 293.5 577.5M309.5 571.5 309.5 577.5M325.5 571.5 325.5 577.5M340.5 571.5 340.5 577.5M356.5 571.5 356.5 577.5M371.5 571.5 371.5 577.5M387.5 571.5 387.5 577.5M403.5 571.5 403.5 577.5M418.5 571.5 418.5 577.5M434.5 571.5 434.5 577.5M449.5 571.5 449.5 577.5M465.5 571.5 465.5 577.5M481.5 571.5 481.5 577.5M496.5 571.5 496.5 577.5M512.5 571.5 512.5 577.5M527.5 571.5 527.5 577.5M543.5 571.5 543.5 577.5M559.5 571.5 559.5 577.5M574.5 571.5 574.5 577.5M590.5 571.5 590.5 577.5M605.5 571.5 605.5 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d=\"M691.67 424.83 695.67 428.83 691.67 432.83 687.67 428.83Z\" stroke=\"#5E4AC3\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#5E4AC3\"\/><path d=\"M707.33 446.17 711.33 450.17 707.33 454.17 703.33 450.17Z\" stroke=\"#5E4AC3\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#5E4AC3\"\/><path d=\"M723 451.17 727 455.17 723 459.17 719 455.17Z\" stroke=\"#5E4AC3\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#5E4AC3\"\/><path d=\"M738.5 438.33 742.5 442.33 738.5 446.33 734.5 442.33Z\" stroke=\"#5E4AC3\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#5E4AC3\"\/><path d=\"M754.17 438.83 758.17 442.83 754.17 446.83 750.17 442.83Z\" stroke=\"#5E4AC3\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#5E4AC3\"\/><path d=\"M769.67 445.83 773.67 449.83 769.67 453.83 765.67 449.83Z\" stroke=\"#5E4AC3\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#5E4AC3\"\/><path d=\"M785.33 459.67 789.33 463.67 785.33 467.67 781.33 463.67Z\" stroke=\"#5E4AC3\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#5E4AC3\"\/><\/g><path d=\"M785.5 463.5 800.5 468.5 816.5 466.5 832.5 482.5 847.5 483.5\" stroke=\"#75C541\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"none\"\/><g><path d=\"M801 464.83 804.33 468.17 801 471.5 797.67 468.17Z\" stroke=\"#75C541\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#75C541\"\/><path d=\"M816.5 463.67 819.83 467 816.5 470.33 813.17 467Z\" stroke=\"#75C541\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#75C541\"\/><path d=\"M832.17 479.17 835.5 482.5 832.17 485.83 828.83 482.5Z\" stroke=\"#75C541\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#75C541\"\/><path d=\"M847.83 480.17 851.17 483.5 847.83 486.83 844.5 483.5Z\" stroke=\"#75C541\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#75C541\"\/><\/g><path d=\"M785.5 460.5 788.5 463.5 785.5 466.5 782.5 463.5Z\" stroke=\"#5E4AC3\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#5E4AC3\"\/><text font-size=\"11\" transform=\"translate(95.12 318)\">27.8%<\/text><text font-size=\"11\" transform=\"translate(149.54 240)\">34.8%<\/text><text font-size=\"11\" transform=\"translate(186.63 287)\">29.7%<\/text><text font-size=\"11\" transform=\"translate(262.38 341)\">26.6%<\/text><text font-size=\"11\" transform=\"translate(347.07 273)\">31.5%<\/text><text font-size=\"11\" transform=\"translate(407.22 314)\">28.2%<\/text><text font-size=\"11\" transform=\"translate(421.64 271)\">31.7%<\/text><text font-size=\"11\" transform=\"translate(532.06 297)\">30.0%<\/text><text font-size=\"11\" transform=\"translate(589.15 388)\">19.6%<\/text><text font-size=\"11\" transform=\"translate(688.11 423)\">16.6%<\/text><text font-size=\"11\" transform=\"translate(703.87 468)\">14.1%<\/text><text font-size=\"11\" transform=\"translate(745.74 474)\">13.3%<\/text><text font-size=\"11\" transform=\"translate(784.01 458)\">11.8%<\/text><text font-size=\"11\" transform=\"translate(834.35 497)\">9.8%<\/text><text font-size=\"14\" transform=\"translate(44.58 578)\">0%<\/text><text font-size=\"14\" transform=\"translate(44.58 531)\">5%<\/text><text font-size=\"14\" transform=\"translate(37.17 485)\">10%<\/text><text font-size=\"14\" transform=\"translate(37.17 438)\">15%<\/text><text font-size=\"14\" transform=\"translate(37.17 391)\">20%<\/text><text font-size=\"14\" transform=\"translate(37.17 344)\">25%<\/text><text font-size=\"14\" transform=\"translate(37.17 297)\">30%<\/text><text font-size=\"14\" transform=\"translate(37.17 250)\">35%<\/text><text font-size=\"14\" transform=\"translate(37.17 204)\">40%<\/text><text font-size=\"14\" transform=\"translate(73.96 602)\">Q1<\/text><text font-size=\"14\" transform=\"translate(67.73 619)\">2015<\/text><text font-size=\"14\" transform=\"translate(136.36 602)\">Q1<\/text><text font-size=\"14\" transform=\"translate(130.13 619)\">2016<\/text><text font-size=\"14\" transform=\"translate(198.76 602)\">Q1<\/text><text font-size=\"14\" transform=\"translate(192.53 619)\">2017<\/text><text font-size=\"14\" transform=\"translate(261.16 602)\">Q1<\/text><text font-size=\"14\" transform=\"translate(254.93 619)\">2018<\/text><text font-size=\"14\" transform=\"translate(323.56 602)\">Q1<\/text><text font-size=\"14\" transform=\"translate(317.33 619)\">2019<\/text><text font-size=\"14\" transform=\"translate(385.96 602)\">Q1<\/text><text font-size=\"14\" transform=\"translate(379.73 619)\">2020<\/text><text font-size=\"14\" transform=\"translate(448.36 602)\">Q1<\/text><text font-size=\"14\" transform=\"translate(442.13 619)\">2021<\/text><text font-size=\"14\" transform=\"translate(510.76 602)\">Q1<\/text><text font-size=\"14\" transform=\"translate(504.53 619)\">2022<\/text><text font-size=\"14\" transform=\"translate(573.16 602)\">Q1<\/text><text font-size=\"14\" transform=\"translate(566.93 619)\">2023<\/text><text font-size=\"14\" transform=\"translate(635.56 602)\">Q1<\/text><text font-size=\"14\" transform=\"translate(629.33 619)\">2024<\/text><text font-size=\"14\" transform=\"translate(697.96 602)\">Q1<\/text><text font-size=\"14\" transform=\"translate(691.73 619)\">2025<\/text><text font-size=\"14\" transform=\"translate(760.36 602)\">Q1<\/text><text font-size=\"14\" transform=\"translate(754.13 619)\">2026<\/text><text font-size=\"14\" transform=\"translate(822.76 602)\">Q1<\/text><text font-size=\"14\" transform=\"translate(816.53 619)\">2027<\/text><path d=\"M271 196 296 196\" stroke=\"#5E4AC3\" stroke-width=\"2.33\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"none\" fill-rule=\"evenodd\"\/><path d=\"M283.33 192.33 287.33 196.33 283.33 200.33 279.33 196.33Z\" stroke=\"#5E4AC3\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#5E4AC3\"\/><text font-size=\"14\" transform=\"translate(298.94 201)\">Growth rate<\/text><path d=\"M537.5 196.5 563.5 196.5\" stroke=\"#75C541\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"none\" fill-rule=\"evenodd\"\/><path d=\"M550.33 193 553.67 196.33 550.33 199.67 547 196.33Z\" stroke=\"#75C541\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#75C541\"\/><text font-size=\"14\" transform=\"translate(566 201)\">Forecast<\/text><g clip-path=\"url(#avsx2-clip1)\"><g clip-path=\"url(#avsx2-clip2)\"><g clip-path=\"url(#avsx2-clip3)\"><path d=\"M8.36 0.01 6.34 0.01 0 15.79 1.96 15.79 3.48 11.87 11.16 11.87 11.17 11.9 12.76 15.79 14.7 15.79 8.36 0.01ZM4.04 10.31 4.06 10.25 7.34 1.77 10.63 10.31 4.04 10.31Z\" transform=\"matrix(1.02 0 0 1 35.71 666)\"\/><path d=\"M18.54 13.66 15.06 4.33 13.04 4.33 17.62 15.79 19.45 15.79 24.06 4.33 22.04 4.33Z\" transform=\"matrix(1.02 0 0 1 35.71 666)\"\/><path d=\"M34.8 9.95C34.8 8.23 34.33 6.81 33.4 5.75 32.47 4.69 31.2 4.16 29.63 4.16 27.99 4.16 26.67 4.71 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148.31 14.4 148.7 13.56 148.7 12.53 148.7 12.1 148.56 11.65 148.29 11.17 148.01 10.71 147.68 10.27 147.28 9.86 146.89 9.45 146.49 9.06 146.09 8.68 145.7 8.31 145.36 7.94 145.09 7.57 144.81 7.2 144.68 6.88 144.68 6.61 144.68 5.67 145.18 5.2 146.17 5.2 147.12 5.2 147.92 5.86 148.57 7.16L148.78 7.16C149.41 6.86 149.72 6.49 149.72 6.04 149.71 5.46 149.47 4.99 148.98 4.64Z\" transform=\"matrix(1.02 0 0 1 35.71 666)\"\/><path d=\"M113.26 0C112.62 0 112.11 0.52 112.11 1.15 112.11 1.78 112.62 2.3 113.26 2.3 113.89 2.3 114.41 1.78 114.41 1.15 114.41 0.52 113.89 0 113.26 0Z\" transform=\"matrix(1.02 0 0 1 35.71 666)\"\/><\/g><\/g><\/g><\/g><\/svg><\/figure>\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Through the years of cheap money, growth was what investors paid for. Growth among listed SaaS companies peaked at a median 33% in Q2 2021, when the pandemic pushed customers online. By Q2 2026 it was 11.8%, and analysts expect under 10% in 2027. That slowdown is one of the main reasons revenue multiples have fallen.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">If your own growth has slowed, the question is who can restart it. A company that lacks the capital or the sales reach can be worth more to a larger group that has both, because that buyer can pay for the growth it expects to add.<\/p>\r\n\r\n\r\n\r\n<h3 id=\"profitability\" class=\"wp-block-heading\">Valuation Drivers: Profitability<\/h3>\r\n\r\n\r\n\n<figure class=\"wp-block-image av-chart\"><p class=\"av-chart-title\">Public market SaaS valuations: SaaS profitability<\/p><svg font-family=\"Arial,Helvetica,sans-serif\" viewBox=\"0 0 851 507\" style=\"width:100%;height:auto;display:block\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" overflow=\"hidden\"><defs><clipPath id=\"avsx3-clip0\"><rect x=\"35\" y=\"182\" width=\"851\" height=\"507\"\/><\/clipPath><clipPath id=\"avsx3-clip1\"><rect x=\"35\" y=\"666\" width=\"154\" height=\"16\"\/><\/clipPath><clipPath id=\"avsx3-clip2\"><rect x=\"35\" y=\"666\" width=\"155\" height=\"16\"\/><\/clipPath><clipPath id=\"avsx3-clip3\"><rect x=\"35\" y=\"666\" width=\"155\" height=\"16\"\/><\/clipPath><\/defs><g clip-path=\"url(#avsx3-clip0)\" transform=\"translate(-35 -182)\"><text font-size=\"9.2\" transform=\"translate(250.4 679)\">Source:<\/text><text font-size=\"9.2\" transform=\"translate(290.4 679)\">S&amp;P Capital IQ<\/text><path d=\"M90.5 593.5 842.5 593.5M90.5 564.5 842.5 564.5M90.5 535.5 842.5 535.5M90.5 505.5 842.5 505.5M90.5 476.5 842.5 476.5M90.5 447.5 842.5 447.5M90.5 418.5 842.5 418.5M90.5 389.5 842.5 389.5M90.5 360.5 842.5 360.5M90.5 331.5 842.5 331.5M90.5 301.5 842.5 301.5M90.5 272.5 842.5 272.5M90.5 243.5 842.5 243.5M90.5 214.5 842.5 214.5\" stroke=\"#F2F2F2\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"none\"\/><path d=\"M0 0 0 394\" stroke=\"#000000\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"none\" fill-rule=\"evenodd\" transform=\"matrix(1 0 0 -1 90.5 593.5)\"\/><path d=\"M90.5 374.5 842.5 374.5\" stroke=\"#000000\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"none\" 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stroke=\"#E3E0F2\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#E3E0F2\"\/><path d=\"M708 357.33 712 361.33 708 365.33 704 361.33Z\" stroke=\"#E3E0F2\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#E3E0F2\"\/><path d=\"M725.83 349.33 729.83 353.33 725.83 357.33 721.83 353.33Z\" stroke=\"#E3E0F2\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#E3E0F2\"\/><path d=\"M743.83 349.17 747.83 353.17 743.83 357.17 739.83 353.17Z\" stroke=\"#E3E0F2\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#E3E0F2\"\/><path d=\"M761.67 344.83 765.67 348.83 761.67 352.83 757.67 348.83Z\" stroke=\"#E3E0F2\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#E3E0F2\"\/><path d=\"M779.5 333 783.5 337 779.5 341 775.5 337Z\" stroke=\"#E3E0F2\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#E3E0F2\"\/><path d=\"M797.5 321.83 801.5 325.83 797.5 329.83 793.5 325.83Z\" stroke=\"#E3E0F2\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#E3E0F2\"\/><path d=\"M815.33 307.83 819.33 311.83 815.33 315.83 811.33 311.83Z\" stroke=\"#E3E0F2\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#E3E0F2\"\/><path d=\"M833.17 295.17 837.17 299.17 833.17 303.17 829.17 299.17Z\" stroke=\"#E3E0F2\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#E3E0F2\"\/><\/g><text font-size=\"9\" transform=\"translate(111.83 467)\">-6.1%<\/text><text font-size=\"9\" transform=\"translate(176.69 410)\">-2.8%<\/text><text font-size=\"9\" transform=\"translate(245.82 400)\">-2.3%<\/text><text font-size=\"9\" transform=\"translate(370.43 420)\">-2.5%<\/text><text font-size=\"9\" transform=\"translate(410.44 390)\">-2.6%<\/text><text font-size=\"9\" transform=\"translate(487.45 398)\">-1.3%<\/text><text font-size=\"9\" transform=\"translate(539.29 396)\">-1.8%<\/text><text font-size=\"9\" transform=\"translate(602.34 388)\">-1.5%<\/text><text font-size=\"9\" transform=\"translate(659.64 303)\">4.4%<\/text><text font-size=\"9\" transform=\"translate(730.42 246)\">8.0%<\/text><text font-size=\"9\" transform=\"translate(795.89 228)\">9.5%<\/text><text font-size=\"9\" transform=\"translate(817.36 207)\">11.1%<\/text><text font-size=\"9\" transform=\"translate(111.83 545)\">-11.4%<\/text><text font-size=\"9\" transform=\"translate(225.42 512)\">-9.1%<\/text><text font-size=\"9\" transform=\"translate(248.65 501)\">-7.8%<\/text><text font-size=\"9\" transform=\"translate(321.01 437)\">-4.7%<\/text><text font-size=\"9\" transform=\"translate(398.02 523)\">-9.9%<\/text><text font-size=\"9\" transform=\"translate(446.81 490)\">-8.6%<\/text><text font-size=\"9\" transform=\"translate(553.54 549)\">-12.4%<\/text><text font-size=\"9\" transform=\"translate(612.66 537)\">-10.9%<\/text><text font-size=\"9\" transform=\"translate(684.21 395)\">-1.1%<\/text><text font-size=\"9\" transform=\"translate(737.09 369)\">1.5%<\/text><text font-size=\"9\" transform=\"translate(822.55 292)\">5.2%<\/text><text font-size=\"14\" transform=\"translate(37.17 597)\">-15.0%<\/text><text font-size=\"14\" transform=\"translate(37.17 568)\">-13.0%<\/text><text font-size=\"14\" transform=\"translate(37.17 539)\">-11.0%<\/text><text font-size=\"14\" transform=\"translate(44.58 510)\">-9.0%<\/text><text font-size=\"14\" transform=\"translate(44.58 481)\">-7.0%<\/text><text font-size=\"14\" transform=\"translate(44.58 452)\">-5.0%<\/text><text font-size=\"14\" transform=\"translate(44.58 423)\">-3.0%<\/text><text font-size=\"14\" transform=\"translate(44.58 393)\">-1.0%<\/text><text font-size=\"14\" transform=\"translate(49.02 364)\">1.0%<\/text><text font-size=\"14\" transform=\"translate(49.02 335)\">3.0%<\/text><text font-size=\"14\" transform=\"translate(49.02 306)\">5.0%<\/text><text font-size=\"14\" transform=\"translate(49.02 277)\">7.0%<\/text><text font-size=\"14\" transform=\"translate(49.02 248)\">9.0%<\/text><text font-size=\"14\" transform=\"translate(41.61 219)\">11.0%<\/text><text font-size=\"14\" transform=\"translate(90.11 614)\">Q1<\/text><text font-size=\"14\" transform=\"translate(83.88 630)\">2016<\/text><text font-size=\"14\" transform=\"translate(161.73 614)\">Q1<\/text><text font-size=\"14\" transform=\"translate(155.50 630)\">2017<\/text><text font-size=\"14\" transform=\"translate(233.35 614)\">Q1<\/text><text font-size=\"14\" transform=\"translate(227.12 630)\">2018<\/text><text font-size=\"14\" transform=\"translate(304.97 614)\">Q1<\/text><text font-size=\"14\" transform=\"translate(298.74 630)\">2019<\/text><text font-size=\"14\" transform=\"translate(376.59 614)\">Q1<\/text><text font-size=\"14\" transform=\"translate(370.36 630)\">2020<\/text><text font-size=\"14\" transform=\"translate(448.21 614)\">Q1<\/text><text font-size=\"14\" transform=\"translate(441.98 630)\">2021<\/text><text font-size=\"14\" transform=\"translate(519.83 614)\">Q1<\/text><text font-size=\"14\" transform=\"translate(513.60 630)\">2022<\/text><text font-size=\"14\" transform=\"translate(591.45 614)\">Q1<\/text><text font-size=\"14\" transform=\"translate(585.22 630)\">2023<\/text><text font-size=\"14\" transform=\"translate(663.07 614)\">Q1<\/text><text font-size=\"14\" transform=\"translate(656.84 630)\">2024<\/text><text font-size=\"14\" transform=\"translate(734.69 614)\">Q1<\/text><text font-size=\"14\" transform=\"translate(728.46 630)\">2025<\/text><text font-size=\"14\" transform=\"translate(806.30 614)\">Q1<\/text><text font-size=\"14\" transform=\"translate(800.07 630)\">2026<\/text><path d=\"M280.5 203.5 306.5 203.5\" stroke=\"#5E4AC3\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"none\" fill-rule=\"evenodd\"\/><path d=\"M293.33 199.17 297.33 203.17 293.33 207.17 289.33 203.17Z\" stroke=\"#5E4AC3\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#5E4AC3\"\/><text font-size=\"14\" transform=\"translate(308.97 208)\">EBITDA margin<\/text><path d=\"M444.5 203.5 470.5 203.5\" stroke=\"#E3E0F2\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"none\" fill-rule=\"evenodd\"\/><path d=\"M457.17 199.17 461.17 203.17 457.17 207.17 453.17 203.17Z\" stroke=\"#E3E0F2\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\" fill=\"#E3E0F2\"\/><text font-size=\"14\" transform=\"translate(472.75 208)\">Net income margin<\/text><g clip-path=\"url(#avsx3-clip1)\"><g clip-path=\"url(#avsx3-clip2)\"><g clip-path=\"url(#avsx3-clip3)\"><path d=\"M8.36 0.01 6.34 0.01 0 15.79 1.96 15.79 3.48 11.87 11.16 11.87 11.17 11.9 12.76 15.79 14.7 15.79 8.36 0.01ZM4.04 10.31 4.06 10.25 7.34 1.77 10.63 10.31 4.04 10.31Z\" transform=\"matrix(1.02 0 0 1 35.71 666)\"\/><path d=\"M18.54 13.66 15.06 4.33 13.04 4.33 17.62 15.79 19.45 15.79 24.06 4.33 22.04 4.33Z\" transform=\"matrix(1.02 0 0 1 35.71 666)\"\/><path d=\"M34.8 9.95C34.8 8.23 34.33 6.81 33.4 5.75 32.47 4.69 31.2 4.16 29.63 4.16 27.99 4.16 26.67 4.71 25.71 5.81 24.76 6.91 24.27 8.34 24.27 10.04 24.27 11.7 24.77 13.1 25.76 14.21 26.73 15.31 28.05 15.88 29.65 15.89 30.41 15.89 31.11 15.78 31.73 15.56 32.34 15.34 32.83 15.04 33.19 14.66 33.55 14.28 33.84 13.9 34.04 13.51 34.24 13.14 34.37 12.77 34.42 12.4L32.83 12.4C32.63 13.02 32.24 13.51 31.69 13.88 31.15 14.24 30.46 14.42 29.65 14.42L29.56 14.42C28.66 14.4 27.86 14.06 27.16 13.4 26.47 12.74 26.1 11.81 26.06 10.65L26.05 10.6 34.76 10.6C34.79 10.29 34.8 10.07 34.8 9.95ZM26.09 9.24 26.1 9.19C26.22 8.12 26.59 7.26 27.2 6.63 27.8 6 28.62 5.68 29.63 5.68 30.62 5.68 31.43 6 32.02 6.63 32.61 7.26 32.96 8.12 33.07 9.19L33.08 9.24 26.09 9.24Z\" transform=\"matrix(1.02 0 0 1 35.71 666)\"\/><path d=\"M42.29 4.11C41.53 4.11 40.78 4.28 40.08 4.62 39.37 4.95 38.81 5.41 38.42 5.96L38.34 6.07 38.34 4.33 36.54 4.33 36.54 15.79 38.4 15.79 38.4 8.6C38.4 7.79 38.74 7.1 39.41 6.57 40.08 6.03 40.88 5.76 41.79 5.76 42.63 5.76 43.31 6.01 43.82 6.51 44.32 7.01 44.58 7.68 44.58 8.51L44.58 15.79 46.44 15.79 46.44 8.32C46.44 7.05 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12.53 148.7 12.1 148.56 11.65 148.29 11.17 148.01 10.71 147.68 10.27 147.28 9.86 146.89 9.45 146.49 9.06 146.09 8.68 145.7 8.31 145.36 7.94 145.09 7.57 144.81 7.2 144.68 6.88 144.68 6.61 144.68 5.67 145.18 5.2 146.17 5.2 147.12 5.2 147.92 5.86 148.57 7.16L148.78 7.16C149.41 6.86 149.72 6.49 149.72 6.04 149.71 5.46 149.47 4.99 148.98 4.64Z\" transform=\"matrix(1.02 0 0 1 35.71 666)\"\/><path d=\"M113.26 0C112.62 0 112.11 0.52 112.11 1.15 112.11 1.78 112.62 2.3 113.26 2.3 113.89 2.3 114.41 1.78 114.41 1.15 114.41 0.52 113.89 0 113.26 0Z\" transform=\"matrix(1.02 0 0 1 35.71 666)\"\/><\/g><\/g><\/g><\/g><\/svg><\/figure>\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">When rates rose and the market for new listings closed, fresh money was harder to raise, and listed SaaS companies cut staff and costs to reach break-even. As early as Q1 2023 the median profitable listed SaaS company was valued at 7.8x revenue, against 6.7x for loss-makers, and in early 2023 Descartes, a logistics software company with an EBITDA margin of about 40%, traded at 13.7x revenue. By Q2 2026 the median EBITDA margin, averaged over the previous four quarters, had reached 11.1%, with a net margin of 5.2%. A private company at break-even sits below the margins buyers now see in the listed market. Growth can make up for it, which is what the Rule of 40 weighs.<\/p>\r\n\r\n\r\n\r\n<h3 id=\"ruleofforty\" class=\"wp-block-heading\">Valuation Drivers: Rule of 40<\/h3>\r\n\r\n\r\n\n<figure class=\"wp-block-image av-chart\"><p class=\"av-chart-title\">Public market SaaS valuations: Rule of 40<\/p><svg viewBox=\"0 0 851 519\" style=\"width:100%;height:auto;display:block\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" overflow=\"hidden\"><defs><clipPath id=\"avsx4-clip0\"><rect x=\"35\" y=\"170\" width=\"851\" height=\"519\"\/><\/clipPath><clipPath id=\"avsx4-clip1\"><rect x=\"35\" y=\"666\" width=\"154\" height=\"16\"\/><\/clipPath><clipPath id=\"avsx4-clip2\"><rect x=\"35\" y=\"666\" width=\"155\" height=\"16\"\/><\/clipPath><clipPath id=\"avsx4-clip3\"><rect x=\"35\" y=\"666\" width=\"155\" height=\"16\"\/><\/clipPath><\/defs><g clip-path=\"url(#avsx4-clip0)\" transform=\"translate(-35 -170)\"><g><path d=\"M0 0 0 410\" stroke=\"#000000\" 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fill=\"#5E4AC3\"\/><path d=\"M304.33 534.33 309.67 539.67 304.33 545 299 539.67Z\" fill=\"#5E4AC3\"\/><path d=\"M299.17 558.83 304.5 564.17 299.17 569.5 293.83 564.17Z\" fill=\"#5E4AC3\"\/><path d=\"M383.33 491 388.67 496.33 383.33 501.67 378 496.33Z\" fill=\"#5E4AC3\"\/><path d=\"M254.83 426.83 260.17 432.17 254.83 437.5 249.5 432.17Z\" fill=\"#5E4AC3\"\/><path d=\"M352.17 455.17 357.5 460.5 352.17 465.83 346.83 460.5Z\" fill=\"#5E4AC3\"\/><path d=\"M354.67 429.83 360 435.17 354.67 440.5 349.33 435.17Z\" fill=\"#5E4AC3\"\/><path d=\"M389.33 518.5 394.67 523.83 389.33 529.17 384 523.83Z\" fill=\"#5E4AC3\"\/><path d=\"M210.17 400.33 215.5 405.67 210.17 411 204.83 405.67Z\" fill=\"#5E4AC3\"\/><path d=\"M211.17 304.17 216.5 309.5 211.17 314.83 205.83 309.5Z\" fill=\"#5E4AC3\"\/><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"14\" transform=\"translate(201.32 600)\">-5%<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"14\" transform=\"translate(205.76 554)\">0%<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"14\" transform=\"translate(205.76 509)\">5%<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"14\" transform=\"translate(198.35 463)\">10%<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"14\" transform=\"translate(198.35 418)\">15%<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"14\" transform=\"translate(198.35 372)\">20%<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"14\" transform=\"translate(198.35 327)\">25%<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"14\" transform=\"translate(198.35 281)\">30%<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"14\" transform=\"translate(198.35 236)\">35%<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"14\" transform=\"translate(198.35 190)\">40%<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"14\" transform=\"translate(56.2 570)\">-20%<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"14\" transform=\"translate(138.57 570)\">-10%<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"14\" transform=\"translate(226.87 570)\">0%<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"14\" transform=\"translate(305.54 570)\">10%<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"14\" transform=\"translate(387.91 570)\">20%<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"14\" transform=\"translate(470.28 570)\">30%<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"14\" transform=\"translate(552.65 570)\">40%<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"14\" transform=\"translate(635.02 570)\">50%<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"14\" transform=\"translate(717.39 570)\">60%<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"14\" transform=\"translate(799.76 570)\">70%<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"14\" transform=\"matrix(0 -1 1 0 67.43 452)\">Revenue growth<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"14\" transform=\"matrix(0 -1 1 0 67.43 351)\">(%)<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"14\" transform=\"translate(407.35 637)\">Profit margin<\/text><\/g><g><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"14\" transform=\"translate(486.63 637)\">(%)<\/text><\/g><g><path d=\"M566.37 550.27 236 187\" stroke=\"#F22C2C\" stroke-width=\"2\" stroke-miterlimit=\"8\" fill=\"none\" fill-rule=\"evenodd\"\/><\/g><text fill=\"#F22C2C\" font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"14\" transform=\"matrix(0.68 0.74 -0.74 0.68 260.62 199)\">Rule of 40 line<\/text><text font-family=\"Arial,Helvetica,sans-serif\" font-weight=\"400\" font-size=\"9.2\" transform=\"translate(250.4 679)\">Source: S&amp;P Capital IQ<\/text><g clip-path=\"url(#avsx4-clip1)\"><g clip-path=\"url(#avsx4-clip2)\"><g clip-path=\"url(#avsx4-clip3)\"><path d=\"M8.36 0.01 6.34 0.01 0 15.79 1.96 15.79 3.48 11.87 11.16 11.87 11.17 11.9 12.76 15.79 14.7 15.79 8.36 0.01ZM4.04 10.31 4.06 10.25 7.34 1.77 10.63 10.31 4.04 10.31Z\" transform=\"matrix(1.02 0 0 1 35.71 666)\"\/><path d=\"M18.54 13.66 15.06 4.33 13.04 4.33 17.62 15.79 19.45 15.79 24.06 4.33 22.04 4.33Z\" transform=\"matrix(1.02 0 0 1 35.71 666)\"\/><path d=\"M34.8 9.95C34.8 8.23 34.33 6.81 33.4 5.75 32.47 4.69 31.2 4.16 29.63 4.16 27.99 4.16 26.67 4.71 25.71 5.81 24.76 6.91 24.27 8.34 24.27 10.04 24.27 11.7 24.77 13.1 25.76 14.21 26.73 15.31 28.05 15.88 29.65 15.89 30.41 15.89 31.11 15.78 31.73 15.56 32.34 15.34 32.83 15.04 33.19 14.66 33.55 14.28 33.84 13.9 34.04 13.51 34.24 13.14 34.37 12.77 34.42 12.4L32.83 12.4C32.63 13.02 32.24 13.51 31.69 13.88 31.15 14.24 30.46 14.42 29.65 14.42L29.56 14.42C28.66 14.4 27.86 14.06 27.16 13.4 26.47 12.74 26.1 11.81 26.06 10.65L26.05 10.6 34.76 10.6C34.79 10.29 34.8 10.07 34.8 9.95ZM26.09 9.24 26.1 9.19C26.22 8.12 26.59 7.26 27.2 6.63 27.8 6 28.62 5.68 29.63 5.68 30.62 5.68 31.43 6 32.02 6.63 32.61 7.26 32.96 8.12 33.07 9.19L33.08 9.24 26.09 9.24Z\" transform=\"matrix(1.02 0 0 1 35.71 666)\"\/><path d=\"M42.29 4.11C41.53 4.11 40.78 4.28 40.08 4.62 39.37 4.95 38.81 5.41 38.42 5.96L38.34 6.07 38.34 4.33 36.54 4.33 36.54 15.79 38.4 15.79 38.4 8.6C38.4 7.79 38.74 7.1 39.41 6.57 40.08 6.03 40.88 5.76 41.79 5.76 42.63 5.76 43.31 6.01 43.82 6.51 44.32 7.01 44.58 7.68 44.58 8.51L44.58 15.79 46.44 15.79 46.44 8.32C46.44 7.05 46.06 6.01 45.31 5.26 44.56 4.5 43.54 4.11 42.29 4.11Z\" transform=\"matrix(1.02 0 0 1 35.71 666)\"\/><path d=\"M52.81 14.22 54.03 14.22 54.03 15.81 52.81 15.81C51.71 15.81 50.85 15.58 50.25 15.14 49.66 14.7 49.36 13.87 49.36 12.68L49.36 5.78 47.54 5.78 47.54 4.33 49.36 4.33 49.36 0.01 51.15 0.01 51.15 4.33 53.45 4.33 53.45 5.79 51.16 5.78 51.11 5.78 51.11 12.47C51.11 13.05 51.23 13.49 51.45 13.78 51.68 14.07 52.13 14.22 52.81 14.22Z\" transform=\"matrix(1.02 0 0 1 35.71 666)\"\/><path d=\"M55.85 4.33 57.71 4.33 57.71 15.79 55.85 15.79Z\" transform=\"matrix(1.02 0 0 1 35.71 666)\"\/><path d=\"M64.26 9.04C63.34 8.87 62.64 8.66 62.16 8.4 61.68 8.14 61.43 7.72 61.43 7.13 61.43 6.58 61.67 6.16 62.15 5.9 62.62 5.63 63.19 5.5 63.85 5.53 64.36 5.56 64.86 5.72 65.35 5.99 65.83 6.27 66.14 6.7 66.25 7.29L67.83 7.29C67.71 6.25 67.29 5.46 66.56 4.91 65.82 4.35 64.83 4.07 63.63 4.07 62.49 4.07 61.51 4.38 60.71 4.97 59.91 5.57 59.51 6.38 59.51 7.37 59.51 8.3 59.84 8.99 60.51 9.43 61.18 9.87 62.08 10.21 63.2 10.44 64.15 10.6 64.88 10.84 65.39 11.15 65.91 11.47 66.17 11.93 66.17 12.54 66.17 13.12 65.93 13.61 65.48 13.98 65.02 14.35 64.42 14.55 63.69 14.56 62.96 14.58 62.31 14.36 61.74 13.92 61.18 13.49 60.85 12.99 60.76 12.45L59.13 12.45C59.21 13.33 59.65 14.14 60.41 14.86 61.18 15.6 62.3 15.97 63.72 15.97 64.97 15.97 66.02 15.63 66.84 14.96 67.66 14.29 68.07 13.43 68.07 12.4 68.07 10.66 66.79 9.53 64.26 9.04Z\" transform=\"matrix(1.02 0 0 1 35.71 666)\"\/><path d=\"M56.76 0C56.13 0 55.61 0.52 55.61 1.15 55.61 1.78 56.13 2.3 56.76 2.3 57.4 2.3 57.91 1.78 57.91 1.15 57.91 0.52 57.4 0 56.76 0Z\" transform=\"matrix(1.02 0 0 1 35.71 666)\"\/><path d=\"M85.11 14.74C84.93 14.64 84.81 14.45 84.75 14.18L81.73 0.01 79.48 0.01 79.99 2.15 72.5 14.18C72.34 14.45 72.14 14.63 71.92 14.73 71.71 14.83 71.41 14.91 71.05 14.96L70.88 15.79 75.64 15.79 75.78 14.96C75.14 14.94 74.67 14.87 74.38 14.78 74.09 14.68 73.95 14.49 73.95 14.22 73.95 13.97 74.09 13.62 74.37 13.19L75.5 11.34 82.01 11.34 82.41 13.21C82.43 13.49 82.45 13.68 82.45 13.78 82.45 14.12 82.34 14.37 82.11 14.55 81.88 14.73 81.64 14.84 81.38 14.88 81.12 14.92 80.74 14.95 80.25 14.96L80.1 15.79 85.75 15.79 85.9 14.96C85.56 14.92 85.3 14.85 85.11 14.74ZM76.14 10.31 80.4 3.42 81.8 10.31 76.14 10.31Z\" transform=\"matrix(1.02 0 0 1 35.71 666)\"\/><path d=\"M95.48 14.59C95.28 14.59 95.18 14.48 95.18 14.27 95.18 14.18 95.24 13.87 95.35 13.33L98.52 0.01 98.04 0.01 94.7 0.9 94.59 1.33 96.15 1.98 95.41 5.09C94.89 4.61 94.24 4.37 93.44 4.37 92.36 4.37 91.3 4.75 90.26 5.51 89.23 6.27 88.38 7.31 87.72 8.63 87.05 9.95 86.72 11.35 86.72 12.83 86.72 13.83 86.93 14.61 87.35 15.17 87.78 15.72 88.37 16 89.13 16 89.98 16 90.83 15.53 91.7 14.59 92.57 13.64 93.34 12.44 94.02 10.99L94.16 10.99C93.66 12.66 93.4 13.89 93.4 14.67 93.4 15.06 93.51 15.38 93.71 15.63 93.92 15.88 94.21 16 94.59 16 95.14 16 95.67 15.81 96.18 15.42 96.68 15.03 97.25 14.37 97.87 13.44L97.42 13C96.59 14.06 95.94 14.59 95.48 14.59ZM92.77 12.16C91.71 13.81 90.76 14.63 89.91 14.63 89.5 14.63 89.2 14.44 88.98 14.09 88.77 13.73 88.67 13.25 88.67 12.66 88.68 11.49 88.89 10.34 89.3 9.21 89.71 8.08 90.29 7.14 91.05 6.38 91.8 5.61 92.63 5.23 93.53 5.23 94.26 5.23 94.8 5.54 95.14 6.14 94.62 8.51 93.83 10.52 92.77 12.16Z\" transform=\"matrix(1.02 0 0 1 35.71 666)\"\/><path d=\"M107.02 4.11C106.29 4.11 105.68 4.44 105.16 5.09L105.16 5.41C106.47 5.41 107.12 5.92 107.12 6.94 107.12 8.1 106.56 9.32 105.43 10.6L102.64 13.82 101.84 4.12 101.56 4.12 98.67 4.87 98.54 5.33 100.12 5.87 101.09 16.01 101.93 16.01 106.17 11.14C107.1 10.06 107.78 9.13 108.2 8.35 108.62 7.56 108.82 6.8 108.82 6.06 108.82 5.52 108.67 5.05 108.38 4.68 108.09 4.3 107.64 4.11 107.02 4.11Z\" transform=\"matrix(1.02 0 0 1 35.71 666)\"\/><path d=\"M111.61 14.58C111.41 14.58 111.32 14.48 111.32 14.26 111.32 14.12 111.38 13.81 111.51 13.33L113.7 4.37 113.18 4.37 109.85 5.09 109.73 5.53 111.33 6.19 109.7 12.74C109.51 13.58 109.41 14.18 109.41 14.56 109.41 15 109.53 15.35 109.77 15.61 110.01 15.87 110.33 16 110.72 16 111.27 16 111.8 15.81 112.3 15.43 112.8 15.05 113.37 14.39 114 13.44L113.58 13C112.72 14.05 112.07 14.58 111.61 14.58Z\" transform=\"matrix(1.02 0 0 1 35.71 666)\"\/><path d=\"M121.94 4.64C121.46 4.29 120.8 4.11 119.98 4.11 118.93 4.11 118.05 4.43 117.33 5.06 116.62 5.7 116.26 6.47 116.26 7.38 116.26 7.92 116.47 8.5 116.88 9.12 117.29 9.73 117.74 10.25 118.22 10.69 118.7 11.12 119.15 11.58 119.56 12.09 119.97 12.59 120.17 13.03 120.17 13.41 120.17 14.48 119.61 15.01 118.49 15.01 117.28 15.01 116.33 14.11 115.65 12.31L115.48 12.31C114.85 12.59 114.53 13.07 114.53 13.71 114.53 14.36 114.83 14.91 115.44 15.34 116.04 15.78 116.83 16 117.82 16 118.85 16 119.75 15.68 120.52 15.04 121.28 14.4 121.66 13.56 121.66 12.53 121.66 12.1 121.53 11.65 121.25 11.17 120.98 10.71 120.65 10.27 120.25 9.86 119.85 9.45 119.46 9.06 119.06 8.68 118.66 8.31 118.33 7.94 118.06 7.57 117.78 7.2 117.64 6.88 117.64 6.61 117.64 5.67 118.14 5.2 119.13 5.2 120.09 5.2 120.88 5.86 121.54 7.16L121.75 7.16C122.37 6.86 122.68 6.49 122.68 6.04 122.68 5.46 122.44 4.99 121.94 4.64Z\" transform=\"matrix(1.02 0 0 1 35.71 666)\"\/><path d=\"M131.69 5.26C131.02 4.49 130.12 4.11 128.98 4.11 127.86 4.11 126.83 4.49 125.89 5.26 124.95 6.02 124.24 6.98 123.75 8.12 123.26 9.27 123.02 10.45 123.02 11.66 123.02 13.03 123.35 14.09 124.02 14.85 124.69 15.62 125.59 16 126.73 16 127.86 16 128.89 15.62 129.82 14.85 130.76 14.09 131.47 13.14 131.96 11.99 132.46 10.84 132.7 9.67 132.7 8.46 132.7 7.09 132.36 6.02 131.69 5.26ZM130.2 11.15C129.89 12.24 129.43 13.18 128.83 13.96 128.22 14.74 127.55 15.14 126.8 15.14 126.25 15.14 125.82 14.88 125.51 14.36 125.2 13.84 125.05 13.11 125.05 12.18 125.05 11.12 125.2 10.06 125.51 8.97 125.82 7.88 126.28 6.94 126.89 6.16 127.49 5.37 128.17 4.98 128.92 4.98 129.46 4.98 129.89 5.23 130.2 5.75 130.51 6.27 130.67 7 130.67 7.94 130.67 8.99 130.51 10.06 130.2 11.15Z\" transform=\"matrix(1.02 0 0 1 35.71 666)\"\/><path d=\"M142.96 5.43C142.96 5.07 142.86 4.76 142.66 4.5 142.47 4.24 142.16 4.11 141.74 4.11 141.04 4.11 140.25 4.72 139.4 5.94 138.54 7.16 137.51 8.99 136.32 11.44L136.17 11.44 137.31 7.7 138.22 4.11 137.68 4.11 134.42 4.85 134.29 5.3 135.93 5.97 133.49 15.79 135.46 15.79C135.87 14.12 136.43 12.53 137.14 11.03 137.85 9.53 138.53 8.39 139.18 7.59 139.82 6.8 140.33 6.4 140.71 6.4 141.11 6.4 141.31 6.67 141.31 7.2L141.64 7.2C142.51 6.79 142.96 6.2 142.96 5.43Z\" transform=\"matrix(1.02 0 0 1 35.71 666)\"\/><path d=\"M148.98 4.64C148.49 4.29 147.83 4.11 147.01 4.11 145.96 4.11 145.08 4.43 144.37 5.06 143.65 5.7 143.29 6.47 143.29 7.38 143.29 7.92 143.5 8.5 143.91 9.12 144.32 9.73 144.77 10.25 145.25 10.69 145.74 11.12 146.18 11.58 146.59 12.09 147 12.59 147.21 13.03 147.21 13.41 147.21 14.48 146.64 15.01 145.52 15.01 144.31 15.01 143.37 14.11 142.69 12.31L142.51 12.31C141.88 12.59 141.56 13.07 141.56 13.71 141.56 14.36 141.87 14.91 142.47 15.34 143.07 15.78 143.87 16 144.85 16 145.89 16 146.79 15.68 147.55 15.04 148.31 14.4 148.7 13.56 148.7 12.53 148.7 12.1 148.56 11.65 148.29 11.17 148.01 10.71 147.68 10.27 147.28 9.86 146.89 9.45 146.49 9.06 146.09 8.68 145.7 8.31 145.36 7.94 145.09 7.57 144.81 7.2 144.68 6.88 144.68 6.61 144.68 5.67 145.18 5.2 146.17 5.2 147.12 5.2 147.92 5.86 148.57 7.16L148.78 7.16C149.41 6.86 149.72 6.49 149.72 6.04 149.71 5.46 149.47 4.99 148.98 4.64Z\" transform=\"matrix(1.02 0 0 1 35.71 666)\"\/><path d=\"M113.26 0C112.62 0 112.11 0.52 112.11 1.15 112.11 1.78 112.62 2.3 113.26 2.3 113.89 2.3 114.41 1.78 114.41 1.15 114.41 0.52 113.89 0 113.26 0Z\" transform=\"matrix(1.02 0 0 1 35.71 666)\"\/><\/g><\/g><\/g><\/g><\/svg><\/figure>\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/aventis-advisors.com\/rule-of-40\/\">The Rule of 40<\/a> adds a company&#8217;s revenue growth rate to its EBITDA margin. Fast growth can make up for low profit, and the reverse. A healthy company scores over 40%. Growth has fallen faster than margins have risen since 2023, and in Q2 2026 the median listed SaaS company scored 26%. Investors pay a premium for companies over 40%, and only 7 of the 46 companies in our listed sample that report both figures clear it. A private company that does will stand out.<\/p>\r\n\r\n\r\n\r\n<h3 id=\"retention\" class=\"wp-block-heading\">Valuation Drivers: Retention and Customer Concentration<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Revenue you can count on next year is worth more, which is why low churn and net revenue retention over 100% raise the price. Retention over 100% means the customers who stay add more revenue each year than the ones who leave take away.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Relying on a handful of large customers works against the price. When one of them leaves, a large share of revenue goes with it, so buyers allow for the risk with a lower price, an <a href=\"https:\/\/aventis-advisors.com\/what-are-earnouts-in-ma\/\">earn-out<\/a>, or part of the price held back until the risk has passed.<\/p>\r\n\r\n\r\n\r\n<h3 id=\"segment\" class=\"wp-block-heading\">Valuation Drivers: Vertical and Horizontal SaaS<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The market your software serves moves the multiple as well. Across private software deals since 2015, SaaS and other software counted together, the median revenue multiple runs from 2.16x for collaboration and productivity software (43 deals) to 5.00x for legal, compliance and GRC software (40 deals).<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Vertical software is built for one industry, such as healthcare or construction. Horizontal software does one job, like accounting or HR, for companies in any industry. Across the same private software deals from 2015 to 2025, vertical software sold at a median 3.29x revenue (591 deals with a disclosed multiple) and horizontal software at 3.56x (422). The gap between the two is small next to the spread across segments, so the deals in your own segment are the closer guide.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Our <a href=\"https:\/\/aventis-advisors.com\/software-valuation-multiples\/#software-valuation-multiples-by-segment\">software valuation multiples by segment<\/a> table has every segment, each with its own page.<\/p>\r\n\r\n\r\n\r\n<h2 id=\"whobuys\" class=\"wp-block-heading\">Who Is Buying SaaS Companies<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Companies like yours are bought by software groups and by private equity funds, either directly or through a company the fund already owns, which the funds call a platform. Some software groups buy and keep many companies, such as <a href=\"https:\/\/aventis-advisors.com\/constellation-software-acquisitions\/\">Constellation Software<\/a>, <a href=\"https:\/\/aventis-advisors.com\/visma-acquisitions\/\">Visma<\/a> and <a href=\"https:\/\/aventis-advisors.com\/access-group-acquisitions\/\">The Access Group<\/a>. Others, such as <a href=\"https:\/\/aventis-advisors.com\/salesforce-acquisitions\/\">Salesforce<\/a> and <a href=\"https:\/\/aventis-advisors.com\/servicenow-acquisitions\/\">ServiceNow<\/a>, buy products to sell to their own customers. The funds and their platforms made about a third of all private software acquisitions since 2015.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The groups that buy and keep companies lean toward vertical software. Thirteen such groups we follow bought 1,650 companies from 2015 to 2025, and 72% of them made vertical software. Across all 25,870 private software companies sold in those years, 58% did. If your software serves one industry, these groups belong on the list of possible buyers.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">For more on each kind of buyer, see the <a href=\"https:\/\/aventis-advisors.com\/top-strategic-buyers-software\/\">top strategic buyers of software<\/a>, the <a href=\"https:\/\/aventis-advisors.com\/software-private-equity\/\">top software private equity investors<\/a> and <a href=\"https:\/\/aventis-advisors.com\/selling-your-business-to-a-software-roll-up\/\">selling to a software roll-up<\/a>.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Since 2015 more than 12,000 different buyers, counting each corporate group once, have bought a private software company, and more than two thirds of them bought only once. With so many buyers, most of them occasional, the one with the best reason to pay for your company can be one that has never been in touch.<\/p>\r\n\r\n\r\n\r\n<h2 id=\"process\" class=\"wp-block-heading\">How One Approach Becomes Several Offers<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Most founders sell to whoever shows up. A buyer that writes to you has done this dozens of times, and you may do it once. With one buyer at the table, the price is whatever that buyer offers. With the spread inside your size band, that price can sit a long way from what the company is worth to the buyer who wants it most.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">We run a competitive sale process among the buyers with a real reason to want your company, so you choose between the best offers and get the best price. From a database of 300,000 investors we filter down to the 30 or so with a current reason to buy a company like yours. One might be a software group missing your product, another a private equity platform building in your market. Each gets the same information and one deadline for its offer.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Before any buyer hears your name, we go through your figures with you, from MRR and churn by customer group to margin and the contracts behind the revenue, so the numbers hold up when buyers dig in. We run the process ourselves from the first conversation to closing, and our <a href=\"https:\/\/aventis-advisors.com\/how-to-sell-a-saas-business\/\">guide to selling a SaaS business<\/a> walks through each step. Where keeping the company is the better choice, we say so.<\/p>\r\n\r\n\r\n\r\n<h2 id=\"talktous\" class=\"wp-block-heading\">Talk to Us<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">We work with owners of technology and IT companies, typically with enterprise values of $5M to $100M, and take on a limited number of mandates a year.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-group av-callout\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\r\n<p class=\"av-callout-title wp-block-paragraph\">Start with a confidential conversation<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">We talk through your company with you. We tell you which buyers have a reason to want it, and how a competitive process among them lets you choose between the best offers. If you prefer to start with numbers, send us MRR, growth, churn and EBITDA margin, and within two working days we send you a confidential read of where the company stands.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a id=\"cta-box2\" class=\"av-btn\" href=\"#wpforms-2649\">Request your valuation assessment<\/a> or write to <a id=\"cta-mail2\" href=\"mailto:filip.drazdou@aventis-advisors.com\">filip.drazdou@aventis-advisors.com<\/a><\/p>\r\n<\/div><\/div>\r\n\r\n\r\n\r\n<h2 id=\"about\" class=\"wp-block-heading\">About Aventis Advisors<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Aventis Advisors is an <a href=\"https:\/\/aventis-advisors.com\/sectors\/software\/\">M&amp;A advisor for SaaS companies<\/a>. We believe the world would be better off with fewer (but better quality) M&amp;A deals done at the right moment for the company and its owners. Our goal is to provide honest, insight-driven advice, clearly laying out all the options for our clients, including the one to keep the status quo.<\/p>\r\n\r\n\r\n\r\n<h2 id=\"methodology\" class=\"wp-block-heading\">Methodology<\/h2>\r\n\r\n\r\n\r\n<h3 id=\"saasdefinition\" class=\"wp-block-heading\">SaaS Definition<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The term SaaS is often misapplied, so we set clear criteria. A true SaaS company meets all three conditions:<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>Software is the core offering, and licensing that software drives revenue. <a href=\"https:\/\/aventis-advisors.com\/marketplace-valuation-multiples\/\">Marketplace<\/a>, fintech, or commission-led models are excluded from this research.<\/li>\r\n\r\n\r\n\r\n<li>Delivery is cloud-based and centrally hosted by the vendor, not customer-managed infrastructure. Firms deriving most revenue from on-premise deployments are excluded from our sample.<\/li>\r\n\r\n\r\n\r\n<li>Access is provided as a service (subscription, pay-per-use, or per-transaction). Customers continuously receive updates and use the current supported version.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<h3 id=\"sample\" class=\"wp-block-heading\">Public Market Sample<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">We look at the most liquid listed SaaS companies, with market data from S&amp;P Capital IQ:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Companies listed on NASDAQ or NYSE<\/li>\r\n\r\n\r\n\r\n<li>$1B+ market cap as of April of 2026<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">We keep the sample to pure-play SaaS businesses, so we leave out companies that:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Generate a significant part of the revenue from on-premise software: SAP, Intuit, Palantir, etc.<\/li>\r\n\r\n\r\n\r\n<li>Generate a significant part of the revenue from resale: Twilio, etc.<\/li>\r\n\r\n\r\n\r\n<li>Generate a significant part of the revenue from commissions on GMV\/purchases, e.g. AppLovin, The Trade Desk, etc.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">We started with a sample of 26 companies in 2015. Since then we have added new SaaS companies. When a private equity fund takes a company private, it stays in the sample until its last day of trading. Seventy companies have passed through the sample since 2015, and 54 of them were still publicly traded as of August 2026.<\/p>\r\n\r\n\r\n\r\n<h3 id=\"sampletransactions\" class=\"wp-block-heading\">M&amp;A Transaction Sample<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The M&amp;A figures come from our deal database, built from Mergermarket and public sources (news articles, company press releases and annual reports): acquisitions of software companies with a SaaS business model, both private and listed targets, since January 2015, with the deal value and multiples disclosed. Targets are selected with Mergermarket&#8217;s Software as a Service tag. In this set, 543 deals have a disclosed revenue multiple and 232 a disclosed EBITDA multiple. The size bands split the 543 deals by deal size, and the 2026 figures cover the first quarter only. Deal sizes are in US dollars.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The figures for all software, the EBITDA medians for $5M to $20M and $20M to $50M deals and the range of segment medians, come from our own software deal database: acquisitions of privately held software companies of every business model since 2015, from Mergermarket, acquirer announcements and our own research.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The vertical and horizontal medians, and the share of acquisitions that were vertical software, come from the same database and cover 2015 to 2025. We count the 11 industry segments of our software valuation research as vertical software and its 8 segments by business function as horizontal. The groups that buy and keep companies are the 13 we follow: Constellation Software, <a href=\"https:\/\/aventis-advisors.com\/valsoft-acquisitions\/\">Valsoft<\/a>, <a href=\"https:\/\/aventis-advisors.com\/vitec-software-acquisitions\/\">Vitec Software<\/a>, <a href=\"https:\/\/aventis-advisors.com\/banyan-software-acquisitions\/\">Banyan Software<\/a>, Visma, The Access Group, <a href=\"https:\/\/aventis-advisors.com\/eg-acquisitions\/\">EG<\/a>, <a href=\"https:\/\/aventis-advisors.com\/aptean-acquisitions\/\">Aptean<\/a>, <a href=\"https:\/\/aventis-advisors.com\/teamsystem-acquisitions\/\">TeamSystem<\/a>, <a href=\"https:\/\/aventis-advisors.com\/mri-software-acquisitions\/\">MRI Software<\/a>, Roper Technologies, Togetherwork and <a href=\"https:\/\/aventis-advisors.com\/evergreen-services-group-acquisitions\/\">Evergreen Services Group<\/a>. Each deal counts under the group that owns the buyer today.<\/p>\r\n\n\n\n<style>.av-chart{margin:28px 0}.av-chart-title{font-family:\"Tiempos Headline\",Georgia,serif;font-size:1.05rem;line-height:1.35;margin:0 0 2px;color:#18142F}.av-chart svg{display:block}.av-callout{background:#F6F4FB;border:1px solid #DDD8EC;border-left:4px solid #18142F;padding:20px 24px;margin:28px 0;border-radius:4px}.av-callout p{margin:0 0 12px}.av-callout p:last-child{margin:0}.av-callout .av-callout-title{margin:0 0 6px;font-weight:600}.av-callout a.av-btn{display:inline-block;background:#18142F;color:#fff;padding:10px 18px;border-radius:4px;font-weight:600;text-decoration:none}.av-callout a.av-btn:hover,.av-callout a.av-btn:focus,.av-callout a.av-btn:visited{color:#fff;background:#2c2650}<\/style>\n<script>\n(function(){\"use strict\";var SEL=\"figure.av-chart svg\",MIN=4,TOL=0.5,MR=0.75;function fit(svg){var n=svg.querySelectorAll(\"text\"),i;for(i=0;i<n.length;i++){n[i].removeAttribute(\"textLength\");n[i].removeAttribute(\"lengthAdjust\");n[i].style.fontSize=\"\";}var R=svg.getBoundingClientRect();if(!R.width)return 0;var it=[],rc,bx,sc;for(i=0;i<n.length;i++){rc=n[i].getBoundingClientRect();if(!rc.width)continue;if(!rc.height)continue;try{bx=n[i].getBBox();}catch(e){continue;}if(!bx)continue;if(!bx.width)continue;sc=rc.width\/bx.width;if(!isFinite(sc))continue;if(sc<=0)continue;it.push({n:n[i],l:rc.left,w:rc.width,y:Math.round(rc.top*2)\/2,s:sc});}var rows={},k;for(i=0;i<it.length;i++){k=it[i].y;(rows[k]=rows[k]||[]).push(it[i]);}var f=0;for(k in rows){if(!Object.prototype.hasOwnProperty.call(rows,k))continue;var row=rows[k].sort(function(a,c){return a.l-c.l;});for(i=0;i<row.length;i++){var c=row[i],x=row[i+1];var lim=x?x.l-1:R.right-1;var av=lim-c.l;if(av>MIN){if(c.w>av+TOL){var r=av\/c.w;if(r<MR){var fs=parseFloat(getComputedStyle(c.n).fontSize);if(fs>0)c.n.style.fontSize=Math.max(5,fs*(r\/MR)).toFixed(2)+\"px\";}c.n.setAttribute(\"textLength\",(av\/c.s).toFixed(1));c.n.setAttribute(\"lengthAdjust\",\"spacingAndGlyphs\");f++;}}}}return f;}function all(){var s=document.querySelectorAll(SEL),t=0;for(var i=0;i<s.length;i++)t+=fit(s[i]);return t;}window.avFitCharts=all;function boot(){all();if(document.fonts){if(document.fonts.ready)document.fonts.ready.then(all);}var t;addEventListener(\"resize\",function(){clearTimeout(t);t=setTimeout(all,200);});}if(document.readyState===\"loading\")document.addEventListener(\"DOMContentLoaded\",boot);else boot();})();\n<\/script>\n<script id=\"aventis-cta-scroll\">document.addEventListener('click',function(e){var a=e.target.closest&&e.target.closest('a[href=\"#wpforms-2649\"]');if(!a)return;var s=document.querySelector('.single_post-contact_section')||document.getElementById('wpforms-2649');if(!s)return;e.preventDefault();var n=document.querySelector('.fixed-nav');var off=n?Math.max(0,n.getBoundingClientRect().bottom):0;window.scrollTo({top:s.getBoundingClientRect().top+window.pageYOffset-off,behavior:'smooth'});});<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Si tienes una empresa SaaS y est\u00e1s sopesando una venta, aqu\u00ed tienes por cu\u00e1nto se vendieron empresas como la tuya y qu\u00e9 mueve el precio<\/p>","protected":false},"author":2,"featured_media":5933,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[30],"tags":[82,69],"insight-sectors":[106],"class_list":["post-2197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-thinking","tag-saas-valuation-multiples","tag-saas","insight_sector-software"],"acf":{"faq_header":{"headline":"Frequently Asked Questions"},"faq_repeater":[{"question":"What are SaaS valuation multiples in 2026?","text_field":"In the first quarter of 2026 SaaS companies sold at a median 3.1x EV\/Revenue, after 3.8x in 2025. Public SaaS companies traded at a median 4.6x EV\/Revenue in August 2026, up from a low of 3.2x in June. Across the 543 deals with a disclosed revenue multiple since 2015 the median is 4.5x, with the middle half between 2.4x and 8.1x."},{"question":"What are SaaS EBITDA multiples?","text_field":"Profitable SaaS companies sold at a median 23.0x EV\/EBITDA across 232 deals with a disclosed EBITDA multiple since 2015, with the middle half between 12.8x and 47.1x. The median deal behind that figure is $181M, larger than most SaaS sales. For deals of $5M to $50M, private software deals of the same size are the closer guide, at a median 9.5x to 12.7x EBITDA."},{"question":"Are SaaS ARR multiples the same as revenue multiples?","text_field":"Our figures are EV\/Revenue. For a company whose revenue is almost all subscription, revenue and annual recurring revenue (ARR) are close, so the two multiples are close too. Where services or one-off licenses make up a large share of revenue, the ARR multiple is higher than the revenue multiple."},{"question":"How do public and private SaaS multiples compare?","text_field":"In August 2026 the public median was 4.6x EV\/Revenue. SaaS acquisitions since 2015 sold at a median 4.5x, with 3.8x in 2025 and 3.1x in the first quarter of 2026. Acquisition multiples move far less than those of listed companies: in the 2020 to 2021 boom the public median rose from 9.6x in March 2020 to 19.3x in December 2020, while the yearly median for SaaS acquisitions was 5.8x in 2020 and 6.3x in 2021."},{"question":"How does company size affect SaaS valuation multiples?","text_field":"Up to $50M, size made little difference. The median EV\/Revenue was 3.2x for deals of $5M to $20M and 3.0x for $20M to $50M. Above $50M it rose, to 6.1x for deals of $50M to $100M. Larger deals include listed companies taken private and strategic purchases by large software groups, and many large private equity funds set a minimum investment, so only bigger companies draw them."},{"question":"How does the Rule of 40 affect SaaS valuations?","text_field":"The Rule of 40 adds revenue growth to profit margin, and a healthy SaaS company scores over 40%. In Q2 2026 the median public SaaS company scored 26%, and only 7 of 46 companies cleared 40%. Investors pay a premium for companies that clear it."}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SaaS Valuation Multiples: 2015-2026 &#8211; Aventis Advisors<\/title>\n<meta name=\"description\" content=\"SaaS valuation multiples 2026: public SaaS at 4.6x EV\/Revenue (August 2026), private M&amp;A at 4.5x on 543 deals since 2015, and what drives the spread.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aventis-advisors.com\/es\/multiplos-valoracion-saas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SaaS Valuation Multiples: 2015-2026 &#8211; Aventis Advisors\" \/>\n<meta property=\"og:description\" content=\"SaaS valuation multiples 2026: public SaaS at 4.6x EV\/Revenue (August 2026), private M&amp;A at 4.5x on 543 deals since 2015, and what drives the spread.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aventis-advisors.com\/es\/multiplos-valoracion-saas\/\" \/>\n<meta property=\"og:site_name\" content=\"Aventis Advisors\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-31T12:12:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-10T22:39:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aventis-advisors.com\/wp-content\/uploads\/2026\/01\/Screenshot-7.png\" \/>\n\t<meta property=\"og:image:width\" content=\"988\" \/>\n\t<meta property=\"og:image:height\" content=\"580\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Filip Drazdou\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Filip Drazdou\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"18 minutos\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"M\u00faltiplos de valoraci\u00f3n de SaaS: 2015-2026 - Aventis","description":"M\u00faltiplos de valoraci\u00f3n de SaaS 2026: SaaS cotizado a 4,6x EV\/Revenue (agosto de 2026), M&amp;A privado a 4,5x en 543 operaciones desde 2015, y qu\u00e9 explica la diferencia.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aventis-advisors.com\/es\/multiplos-valoracion-saas\/","og_locale":"es_ES","og_type":"article","og_title":"SaaS Valuation Multiples: 2015-2026 &#8211; 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Trabajo con l\u00edderes tecnol\u00f3gicos de todo el mundo. 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