The stock markets can be exciting – the valuation multiples for public software companies swing up and down, rising 10x and then falling even faster. These are usually the focus of media attention and are indeed useful for:

  • To get an idea of overall valuation sentiment, recent buzzwords and investors’ focus (e.g. growth vs profitability)

  • To time an exit – valuations for software companies feed through to private markets, although with a delay

Yet – for the vast majority of founders – the public software “comparables” are not comparable at all. Their companies are commonly:

  • Registered outside the US

  • Generate a few million dollars in revenue, compared to $100M+ ARR for most listed SaaS companies

  • Profitable, cannot afford to burn cash for years, investing in revenue growth

That is why we looked at hundreds of private deals over 2015-2022 to find that:

  • The median software company changed hands at 16.8x EBITDA and 3.3x Revenue over the past 5 years

  • The valuations temporarily jumped in 2021 to 6.0x, but now seem to be returning to the mean

  • Deal size is a critical factor in valuation – the multiple doubles when you move from $5-20M to a $500M+ basket

  • US registration adds about 4-5x to EBITDA multiple


Private market software multiples

In our analysis, we look at the multiples for SaaS companies in private transactions with disclosed valuations. Out of 37,900 transactions marked as application software in the database, almost 1,700 had disclosed valuation multiples, such as EV/Revenue or EV/EBITDA.

This is not a scientific study – the valuation multiples are disclosed only for certain transactions. We believe the analysis gives a good picture of the valuation trends and the most important factors for valuing software companies.

We looked at how the valuation multiples changed over time from 2015 to 2022, and how the multiples are influenced by deal size and the company’s country.

The two most popular valuation multiples for software firms are EV/Revenue and EV/EBITDA. There are 1,670 transactions with disclosed revenue multiple and 790 deals with disclosed EBITDA multiples.

We include both on-premise and SaaS companies.

EV/EBITDA multiple for software companies in 2015-2022

Average EV/Revenue multiples for software companies

Revenue multiple is commonly used for valuing software companies, as many of them are actively investing in growth, generating little to no profit.

Among 1,670 transactions included in the analysis for which the revenue multiples were available, the median EV/Revenue multiple stood at 3.3x. That number was relatively flat between the year 2015 and 2020, with a jump in yearly 2021.

There is a great deal of variability in the valuations. The top 25% software companies were valued at above 7.1x revenue, while the bottom 25% – below 1.7x revenue.

The highly valued software companies typically address large markets, grow rapidly with a clear path to profitability and are able to demonstrate strong SaaS metrics (net revenue retention, churn, LTV/CAC).

The revenue multiple is usually only a proxy for profit. At the end, investors are interested in the cash flow the company can generate in the future. That is why EBITDA multiple is also widely used for software valuation, especially for more mature companies.

Median EV/Revenue, EV/EBITDA and EV/EBIT multiple for software companies

Average EV/EBITDA multiples for software companies

EBITDA multiple is widely used for valuing mature companies with slower growth. Companies with geography-specific products or focusing on niche verticals would be typically valued using EBITDA multiple.

In our sample of 791 transactions, the median EV/EBITDA multiple has been 16.8x. The top quartile of the firms transacted at more than 31.8x, while the bottom quarter at less than 10.0x. Lower growth, technological debt, and customer concentration are among common reasons for undervaluation.

Median EV/Revenue, EV/EBITDA and EV/EBIT multiple for software companies

Multiples change over time

The private software valuations have been quite stable in the 2015-2020 period. Private SaaS companies changed hands at around 3x Revenue and 14-16x EBITDA.

The exception here is the 2020-2021 period, when investors bid up the prices in both public and private software deals, supported by the availability of capital and low interest rates. The median multiple for a private software company grew to 6.0x Revenue and 23.9x EBITDA in H2 2021. Investors could afford to overpay looking at the impressive public SaaS companies’ valuations.

Even more impressive was the growth in the first quartile: in the first half of 2022 investors paid for 25% best companies more than 50 times their annual earnings.

The sentiment started to change the following year. In early 2022 the Fed began raising interest rates. Interest rates are a major input in any valuation used to discount future cash flows. Suddenly, unprofitable SaaS companies valued at a high revenue multiple became much less attractive.

By Q2 2022, the median EV/Revenue dropped to 5.1x, trending closer to its historic average value of 3x. The public SaaS valuations experienced even larger boom and bust cycles.

EV/Revenue multiple for software companies in 2015-2022

Size effect on multiple

Company size is one of the most crucial factors determining the valuation. Larger software companies consistently get higher valuations per dollar of revenue or earnings. EBITDA multiple grows by 2-3 every time a company moves one notch up the ladder (see chart).

The are a number of reasons for that.

First, most investors have a defined investment mandate. Financial investors typically target a minimum revenue size and investment ticket. Strategic investors need a company to have big enough size to move the needle for its business.

Larger software companies become attractive to a wider base of investors, stirring up the competition and valuation in the sale process.

Secondly, bigger software firms are less risky. They commonly are less dependent on the founders and have a solid management team and established processes. There are just fewer things that can go wrong in a larger business.

Software valuation multiples depending on the company size

Geography effect on multiple

Geography is also highly important in determining the market value of the business.

The US-based software companies are valued more handsomely at 4.3x Revenue or 21.4x EBITDA. American companies are targeting the largest market in the world with massive scaling potential.

The deal size may be a good explanation for the relatively higher value of US companies. The median deal size for US transactions is 215, compared to well below $100M for other countries.

At the same time, European software businesses are often local, difficult to internationalize and scale globally. Both French and German software companies are valued at a median of around 2x Revenue.

UK, producing especially many companies in the Fintech sector, has the second largest number of deals but valued at 3.2x revenue.

The Nordic countries remain a software powerhouse, producing many richly-valued businesses, although smaller in size.

Chinese software market seems to be similar to the American with a high population and massive scaling potential.

Software valuation multiples depending on the country

About Aventis Advisors

Aventis Advisors is an M&A advisor focusing on technology and growth companies. We believe the world would be better off with fewer (but better quality) M&A deals done at the right moment for the company and its owners. Our goal is to provide honest, insight-driven advise, clearly laying out all the options for our clients – including the one to keep the status quo.

Get in touch with us to discuss how much your business could be worth and how the process looks.

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